Beetroot WordPress Development for E-Commerce

WordPress Development for E-commerce

Launch faster and scale smarter with WordPress/WooCommerce and Shopify. Our WordPress e-commerce website developers build conversion-ready stores with flexible integrations, clean code, and performance that grows with your catalog and traffic.

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Top 1%

of software development companies on Clutch
EU GDPR

commitment to security & privacy
60%

of business is based on customer referrals
ISO 27001

data security certification by Bureau Veritas
EY EoY 2023

EY Entrepreneur of the Year in West Sweden

WordPress E-commerce Website Development: A Fast, Flexible Path to Growth

A modern store must be fast, secure, and easy to extend. WordPress e-commerce website development gives you the flexibility to shape conversion-ready journeys and connect core systems.

Performance for busy stores

Slow pages hurt revenue. With WordPress, you can control caching, images, and page structure so product and checkout pages stay fast during campaigns and peak seasons.
Security and trust

Online buyers expect safe payments and protected accounts. WordPress supports SSL/TLS, role-based access, and regular updates to keep customer data secure and your brand trustworthy.
Room for customization

Stores change prices, run bundles, and sell to B2B buyers. Flexible themes and product setups in WordPress make it easier to reflect real business rules without rebuilding the site.

Connected systems

Disconnected tools create errors and extra work. WordPress can integrate with ERP, CRM, PIM, OMS, inventory, and marketing platforms, so data stays consistent and orders move through the pipeline faster.
Scaling internationally

Growing stores need multiple languages, currencies, and local payment methods. WordPress supports multilingual, multicurrency, and regional hosting setups so experiences stay fast and relevant in every market.
Ongoing maintenance

An e-commerce website on WordPress evolves daily. With WordPress, you can update content, track performance, and roll out minor UX fixes regularly, improving conversion without doing a complete redesign each time.

Ready to fix bottlenecks and grow your WordPress e-commerce website?

Get in touch

Our Expertise in WordPress E-commerce Website Development

Choosing the right e-commerce platform shapes how easily your business can grow. Some brands need WooCommerce’s flexibility, while others benefit more from Shopify’s speed and operational simplicity. Here’s what to consider about each platform:

WooCommerce Development

Best for teams that want full ownership of data and deep customization. WooCommerce fits complex catalogs, layered price rules, and tailored checkout flows that mirror real operations. We design custom themes, model products and pricing, and implement clean admin tools so editors work faster. Our WooCommerce developers integrate ERP, CRM, PIM, WMS, and fulfillment, and set up subscriptions, B2B portals, multilingual sites, and multicurrency logic. You get a store that’s easier to operate day to day, budget-friendly to extend over time, and better aligned with your growth plans.

Let’s build on WooCommerce
Shopify Development Services

Best for lean teams that need a fast launch and reliable day-to-day operations. Shopify streamlines hosting, security, payments, and inventory management so you can focus on sales and merchandising. We craft conversion-ready themes, refine product pages, and optimize the cart and checkout to reduce abandonments. Our team connects key apps and sales channels, aligns data with ERP and 3PLs, and plans sensible customizations that keep upgrades simple. You get a sales channel that’s reliable, predictable for your team to run, and ready to support new markets or product lines without heavy rework.

Let’s build on Shopify

E-commerce Website WordPress Development Services: What We Offer

We design, build, and optimize WordPress stores that convert and scale to help you turn traffic into revenue more consistently, open new markets when the time is right, and retain ownership of your digital channel without letting maintenance costs spiral out of control.

Custom WordPress Development

Launch a store that matches how you actually sell. We model products, pricing, and offers for your business, bundles, and subscriptions, and shape mobile-first flows so customers buy faster and your team can manage everything without developer help.
Theme WordPress for E-commerce Development

Keep your brand consistent while shipping pages quickly. We build reusable, scalable themes with clear components so marketing can roll out campaigns, collections, and landing pages without breaking checkout or performance.
E-commerce Website WordPress Migration

Keep your store fast and secure with regular updates, active performance monitoring, and WordPress speed optimization. We set transparent processes, maintenance schedules, and metrics to help you navigate peak traffic and launches, and keep performance consistent over time.
Plugin Development & Integration

Run your e-commerce in one connected system. We integrate payments, tax, shipping, inventory, ERP/CRM, and marketing tools so data stays in sync, manual updates are eliminated, and operations are easier to control.
Maintenance & Support

Keep your store fast and secure with regular updates, active performance monitoring, and WordPress speed optimization. We set clear processes, maintenance schedules, and metrics to help you navigate peak traffic and launches, and keep performance consistent over time.
Custom Workshops & Training

Give your team the confidence to run the store day to day. We provide hands-on sessions on content updates, promotions, analytics, and safe product changes so you can reduce tickets, speed up go-lives, and keep knowledge inside the company.

Elevate your online store with a tailored WordPress e-commerce solution.

Let’s connect

Client Testimonials

See what our clients and partners say about working with Beetroot. Their feedback offers the best insight into what collaboration with us is really like.

Thanks to our engagement with Beetroot AB, we know that when we have more projects than we can handle, we have a good partner who can take them on our behalf with the quality we stand for. Without them, we couldn’t take on as many projects as we do.

Technical Partner,

IT Services & Consulting Company from Amsterdam
Beetroot quickly and fairly solves any issues we may have. The developers are highly skilled and very hard working. From a client satisfaction standpoint, it has done so much for our business by being able to move through tickets and projects faster with these skilled and dedicated resources.

Kelly Ostrowercha,

Director of Project Operations at Briteweb
Our team with Beetroot has been an important part of our growth journey. We needed WordPress specialists to make the development process easier and more cost-efficient for us. Beetroot has done a tremendous job to help us with this.

Renée Erlandsson,

Project Manager at Pixel Nordic AB
For us it was important that the company was not just building what we asked, but also challenged us in our ask and provide consulting along the way. Furthermore, the mission of Beetroot very much aligned with our own, especially the social impact they try to make was a deciding factor for us.

Maurits Barendregt,

Founder & CTO of Hospi Housing
Despite their offshore location, it feels as though their team is on site.

Neil Harner,

Founder & CEO Inverse Paradox
Beetroot’s breadth of knowledge on different frameworks and technologies is impressive. We were using a somewhat niche or rare framework, and were struggling to find people who even knew about it. Beetroot developers were acquainted with it and easily accomplished tech tasks of all complexity.

Adam Wamai Egesa,

Co-Founder and CTO at Normative
Thanks to our engagement with Beetroot AB, we know that when we have more projects than we can handle, we have a good partner who can take them on our behalf with the quality we stand for. Without them, we couldn’t take on as many projects as we do.

Technical Partner,

IT Services & Consulting Company from Amsterdam
Beetroot quickly and fairly solves any issues we may have. The developers are highly skilled and very hard working. From a client satisfaction standpoint, it has done so much for our business by being able to move through tickets and projects faster with these skilled and dedicated resources.

Kelly Ostrowercha,

Director of Project Operations at Briteweb
Our team with Beetroot has been an important part of our growth journey. We needed WordPress specialists to make the development process easier and more cost-efficient for us. Beetroot has done a tremendous job to help us with this.

Renée Erlandsson,

Project Manager at Pixel Nordic AB
For us it was important that the company was not just building what we asked, but also challenged us in our ask and provide consulting along the way. Furthermore, the mission of Beetroot very much aligned with our own, especially the social impact they try to make was a deciding factor for us.

Maurits Barendregt,

Founder & CTO of Hospi Housing
Despite their offshore location, it feels as though their team is on site.

Neil Harner,

Founder & CEO Inverse Paradox
Beetroot’s breadth of knowledge on different frameworks and technologies is impressive. We were using a somewhat niche or rare framework, and were struggling to find people who even knew about it. Beetroot developers were acquainted with it and easily accomplished tech tasks of all complexity.

Adam Wamai Egesa,

Co-Founder and CTO at Normative

Featured Success Stories

Because of NDAs, we can share only a portion of our work. Still, we’re proud of the measurable gains in performance, visibility, and engagement our clients achieved across industries. Here’s what some of our partners say about working with Beetroot

Artely

Beetroot delivered a scalable WordPress and WooCommerce solution for Artely, a Swedish online gallery that showcases and sells original works by local artists. The new store improves catalog management and product presentation, speeds browsing on image-heavy pages, stabilizes the Klarna checkout, and gives editors flexible tools to launch campaigns without developer assistance.
- PHP
- HTML/CSS
- JavaScript
- Challenge
  
  Before partnering with Beetroot, Artely needed a from-scratch e-commerce site that could handle complex artwork attributes and rich visuals without sacrificing speed or reliability. The team required a trusted local payment experience with Klarna, simple ways to build new pages and collections, and an architecture that would be easy to maintain as the catalog and traffic grew.
- Solution
  - Beetroot implemented WooCommerce with custom product types and attributes tailored to artworks and limited editions.
  - We introduced a reusable block library using ACF Flexible Content, enabling consistent page layouts and faster, low-code publishing.
  - Klarna was integrated with an optimized checkout flow, aligned with local taxes, shipping rules, and buyer expectations.
  - Advanced discovery features were added, including artist profiles, collection pages, and faceted search for faster finding and filtering.
  - Performance was improved through image optimization, caching, and query tuning so media-rich pages load quickly on all devices.
  - A safe delivery process was established with staging, version control, and clear handover, supporting ongoing updates and new feature rollouts.
  Let’s discuss your project
Prokit

Beetroot developed a scalable custom WordPress solution for Prokit, a community and publishing platform for athletes. The new system delivers major improvements, including a universal blogging experience for long-form, media-rich content, faster page rendering across image-heavy feeds, streamlined editorial workflows for non-technical teams, and robust community features that increase return visits and engagement.
- PHP
- HTML\CSS
- Vue.js
- Challenge
  
  Before cooperating with Beetroot, the client needed to launch an MVP that combined a modern editorial CMS, rich media support, and social features without sacrificing site performance or maintainability. The platform had to adapt WordPress to the specific needs of creator publishing and community interaction, handle large images efficiently, and integrate with a reliable cloud stack that could grow with audience and content volume.
- Solution
  - Implemented a custom WordPress architecture with Gutenberg and ACF Flexible Content to enable structured content, reusable layouts, and faster page assembly.
  - Built a universal blogging layer with Vue.js components for interactive feeds, rich reading experiences, and smooth client-side navigation.
  - Added community capabilities using BuddyPress for profiles and messaging, along with a custom illustrated map to improve discovery by location.
  - Optimized performance with an image pipeline and query tuning; deployed on AWS (Elastic Beanstalk, RDS, S3, SES) with Lambda functions for on-the-fly image optimization.
  - Established a safe delivery setup with staging, version control, and clear handover, supporting rapid feature releases and low-risk updates.
  Book a discovery call
Artely

Beetroot delivered a scalable WordPress and WooCommerce solution for Artely, a Swedish online gallery that showcases and sells original works by local artists. The new store improves catalog management and product presentation, speeds browsing on image-heavy pages, stabilizes the Klarna checkout, and gives editors flexible tools to launch campaigns without developer assistance.
- PHP
- HTML/CSS
- JavaScript
- Challenge
  
  Before partnering with Beetroot, Artely needed a from-scratch e-commerce site that could handle complex artwork attributes and rich visuals without sacrificing speed or reliability. The team required a trusted local payment experience with Klarna, simple ways to build new pages and collections, and an architecture that would be easy to maintain as the catalog and traffic grew.
- Solution
  - Beetroot implemented WooCommerce with custom product types and attributes tailored to artworks and limited editions.
  - We introduced a reusable block library using ACF Flexible Content, enabling consistent page layouts and faster, low-code publishing.
  - Klarna was integrated with an optimized checkout flow, aligned with local taxes, shipping rules, and buyer expectations.
  - Advanced discovery features were added, including artist profiles, collection pages, and faceted search for faster finding and filtering.
  - Performance was improved through image optimization, caching, and query tuning so media-rich pages load quickly on all devices.
  - A safe delivery process was established with staging, version control, and clear handover, supporting ongoing updates and new feature rollouts.
  Let’s discuss your project
Prokit

Beetroot developed a scalable custom WordPress solution for Prokit, a community and publishing platform for athletes. The new system delivers major improvements, including a universal blogging experience for long-form, media-rich content, faster page rendering across image-heavy feeds, streamlined editorial workflows for non-technical teams, and robust community features that increase return visits and engagement.
- PHP
- HTML\CSS
- Vue.js
- Challenge
  
  Before cooperating with Beetroot, the client needed to launch an MVP that combined a modern editorial CMS, rich media support, and social features without sacrificing site performance or maintainability. The platform had to adapt WordPress to the specific needs of creator publishing and community interaction, handle large images efficiently, and integrate with a reliable cloud stack that could grow with audience and content volume.
- Solution
  - Implemented a custom WordPress architecture with Gutenberg and ACF Flexible Content to enable structured content, reusable layouts, and faster page assembly.
  - Built a universal blogging layer with Vue.js components for interactive feeds, rich reading experiences, and smooth client-side navigation.
  - Added community capabilities using BuddyPress for profiles and messaging, along with a custom illustrated map to improve discovery by location.
  - Optimized performance with an image pipeline and query tuning; deployed on AWS (Elastic Beanstalk, RDS, S3, SES) with Lambda functions for on-the-fly image optimization.
  - Established a safe delivery setup with staging, version control, and clear handover, supporting rapid feature releases and low-risk updates.
  Book a discovery call

Why Choose Beetroot for WordPress for E-commerce

Clients work with us when they need a partner they can rely on, one who stays transparent, adapts to their workflow, and builds for the long term. Here is how we make collaboration comfortable:

White-Label Development

You can bring us in quietly to strengthen your team without adding headcount. We stay in the background, follow your way of working, and help you deliver on time, so your clients see a consistent, reliable partner.
Accessibility by Design

We believe online stores should work for everyone. Accessible, WCAG-compliant design makes shopping easier for people with different needs, widening your customer base and reducing friction for all visitors.
Flexible Cooperation Models

Every business has seasons. We can support you just for a launch, stay longer as an extension of your team, or jump in for expert help. You get exactly the level of involvement that fits your workload.
Predictable Costs

No surprises. We agree on scope, effort, and cadence upfront, so you can plan budget and timelines with confidence and get long-term value from the site you’re investing in.

Ready to get started?

Let’s discuss how our WordPress e-commerce development services can elevate your storefront, improve speed and checkout, and support growth. Fill out the form below to connect with Beetroot for a custom, high-performing store.

FAQs

It depends on what you’re selling and how advanced the store needs to be. Catalog size, custom design, and integrations (payments, shipping, ERP/CRM) all influence the final quote. Timelines and how ready your content is can move it up or down, too. After a brief discovery, we can provide you with a clear, itemized estimate and, if needed, suggest a smaller MVP first so you can launch sooner and grow step by step.
A simple WordPress website for e-commerce can go live in a few weeks. Bigger stores with custom flows, third-party systems, or many products usually take a few months. The real-time driver is how quickly we can confirm designs, get content, and connect the right tools. We’ll map out milestones so you know what’s coming and we can launch the basic e-commerce website with WordPress first, then add features without rework.

WordPress Development for E-commerce

WordPress E-commerce Website Development: A Fast, Flexible Path to Growth

Performance for busy stores

Security and trust

Room for customization

Connected systems

Scaling internationally

Ongoing maintenance

Ready to fix bottlenecks and grow your WordPress e-commerce website?

Our Expertise in WordPress E-commerce Website Development

WooCommerce Development

Shopify Development Services

E-commerce Website WordPress Development Services: What We Offer

Custom WordPress Development

Theme WordPress for E-commerce Development

E-commerce Website WordPress Migration

Plugin Development & Integration

Maintenance & Support

Custom Workshops & Training

Elevate your online store with a tailored WordPress e-commerce solution.

Client Testimonials

Featured Success Stories

Artely

Why Choose Beetroot for WordPress for E-commerce

White-Label Development

Accessibility by Design

Flexible Cooperation Models

Predictable Costs

Ready to get started?

FAQs