Neuro-symbolic AI explained: Micro-brains for macro workflows
Emin Can Turan, Founder and Lead Researcher at Pebbles Ai, joins our very own Sebastian Streiffert to explore how neuro-symbolic AI is actively shaping the future of B2B go-to-market. From hybrid intelligence to “micro brains” built for specific workflows, discover how AI-native GTM systems help companies turn messy processes into measurable gains.
Even Gary Marcus, the godfather in cognitive science and AI, has warned that “pure LLMs are not going to cut it.”
Rooted in advanced AI concepts, neuro-symbolic AI is redefining B2B go-to-market. It’s built on years of research, drawing on the expertise of top-tier strategy consultants, marketers, and sales leaders. The symbolic layer captures their logic, reasoning, and workflows. Combined with the pattern recognition power of neural networks, it produces clarity, precision, and accuracy, while staying transparent and easy to understand — a key feature of Explainable AI (XAI).
The result goes far beyond what generic AI platforms can offer, unlocking world-class GTM insight once reserved for FAANG companies and leading strategy firms.
In this episode, you’ll hear how these ideas translate into real-world growth, helping teams perform at their highest level.
About the Speaker:
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Emin Can Turan (Can)
Emin Can Turan (Can) is a serial entrepreneur, published author (Oxford University Press, 2022), and B2B marketing strategist with 10+ years of experience at Google, Cisco, and Walmart Global Tech.
Can is the architect of the GTMS™ strategy models, and has taken 30+ SMEs successfully to market, including some quite famous ones, by developing their marketing strategies.He is an authority in science-based B2B marketing, specialising in lexical semantics, neuromarketing, and persuasion sciences, and created the Science-led Approach for Lead Engagement sales training framework.
With a multicultural background across London, New York, and Lviv, and time spent in 10 countries, Can blends cultural insight with technical acumen. He has spoken at DataCamp (25 000+ audience), London Tech Summit, and SeedLegals.
He is known for sharp commentary and clear-eyed views on AI’s economic potential. A passionate advocate for founders, he has spent a decade volunteering at accelerators such as Founder Institute, Virgin Startup, and PwC Scale.
Can is an alumnus of the University of Oxford and Cranfield School of Management.
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Discover practical insights into AI for go-to-market success:
- What neuro-symbolic agentic AI is, and why it matters for B2B go-to-market
- How teams cut CAC by 51%, grow revenue 60%, and half sales cycles with Pebbles Ai
- Real user stories from teams who restructured and scaled without breaking the bank
- What it takes to build and scale an AI startup during wartime between London and Lviv
- The cultural power of dark humor, memes, and brutal honesty in engineering teams
- What AIO (Artificial Intelligence Optimisation) means for the future of brand awareness
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