Beetroot About Us

About us

Beetroot saw the light of day in 2012 as a backpack startup of students Andreas Flodström and Gustav Henman. It grew from a seedling to an international tech ecosystem, remaining a social enterprise at the core. We’re committed to creating a positive impact at scale through Tech Team Solutions, Software Development, and Education.

Today, engaging more than 500 people in Sweden and Eastern Europe, the Beetroot ecosystem comprises an extensive network of R&D offices in Stockholm and cities across Bulgaria, Poland, and Ukraine.

Beetroot Tech is the first unit in the ecosystem, born from the idea that tech team extension and work with remote teams can be done in a very people-centered and integrated way that doesn’t sacrifice in-house quality.

Discover how you can scale your team

Mission: for the Beetiful world

We’re on a mission to create a positive social, economic, and environmental impact in the long run. Our efforts are aligned with the United Nations 17 Sustainable Development Goals (SDGs) adopted by global leaders in 2015.

Personal growth

We know first-hand that strategic business resilience relies on healthy and engaged teams. To engage with work and stay for a long time, we believe that individuals need the best possible working conditions and continuous personal development. We maintain this environment through flexible working hours, a culture based on trust and responsibility, longtime remote work acceptance, and wellness promotion efforts.
Strong society

Competing over a limited talent pool in large IT hubs generates marginal impact. Instead, we think it’s wiser to look more broadly at mid-sized cities, work with sound values, and improve people’s lives – growing new leaders and entrepreneurs. A part of the value we create is establishing a new, sustainable, international business in Europe.
Sustainable future

Beetroot drives a company-wide sustainability plan that investigates our total impact on the environment and outlines all the activities we pursue to mitigate negative influences. We try to produce as little CO2 as possible and compensate for what we can’t avoid.

Working at Beetroot: direct speech

Beetroot is built around an important social mission, which can be described as gathering great people, doing truly good things and contributing to positive change in society. We have always worked under the assumption that trust enables organic growth of freedom-centered culture.

Andreas Flodström,

Co-Founder and CEO of Beetroot
Although the company now has 500+ people, it keeps its startup mindset. We, at Beetroot, are free people. We believe that everyone should bring all of themselves to work where they could meet other people sharing the same principle and as a consequence, to grow personally and to enrich our environment.

Kamen Bochev,

CEO of Beetroot Bulgaria
When I joined Beetroot, I felt that when there’s a lot of extraordinary people around, it can’t help but influence you. Thanks to my colleagues, I became interested in various sports, such as wakeboarding, that I hadn’t even dared to try before.

Ira Lysenko,

Full-Stack (WordPress) Developer
We build and promote an environment where an open mindset, ongoing drive for learning, and personal responsibility are what matters, rather than one’s physical or social attributes. We’re all different, but we have equal opportunities to grow on so many levels. Just go ahead and bring your whole self to work!

Yuliia Gritsai,

Sustainability Coordinator at Beetroot
Beetroot is built around an important social mission, which can be described as gathering great people, doing truly good things and contributing to positive change in society. We have always worked under the assumption that trust enables organic growth of freedom-centered culture.

Andreas Flodström,

Co-Founder and CEO of Beetroot
Although the company now has 500+ people, it keeps its startup mindset. We, at Beetroot, are free people. We believe that everyone should bring all of themselves to work where they could meet other people sharing the same principle and as a consequence, to grow personally and to enrich our environment.

Kamen Bochev,

CEO of Beetroot Bulgaria
When I joined Beetroot, I felt that when there’s a lot of extraordinary people around, it can’t help but influence you. Thanks to my colleagues, I became interested in various sports, such as wakeboarding, that I hadn’t even dared to try before.

Ira Lysenko,

Full-Stack (WordPress) Developer
We build and promote an environment where an open mindset, ongoing drive for learning, and personal responsibility are what matters, rather than one’s physical or social attributes. We’re all different, but we have equal opportunities to grow on so many levels. Just go ahead and bring your whole self to work!

Yuliia Gritsai,

Sustainability Coordinator at Beetroot

Beetroot Tech Relief Fund "Aid for Ukraine"

In partnership with Ioca Arma Nostra, we created the Aid for Ukraine relief fund to help people affected by Russia’s terrorist war. Thanks to Beetroot’s network in Ukraine and a straight-to-the-point, minimum admin vetting process, we direct donations to grassroots aid projects, prioritizing those that support vulnerable families and children. We aim to have as high an impact as possible per donated cent.

See Impact & Donate

Beetroot Academy: improving access to tech education

Part of the Beetroot ecosystem, Beetroot Academy is an EdTech social enterprise on a mission to help people around the globe have great careers in the digital economy.

Providing affordable education with industry experts in live classes, we’ve trained over 7,000 tech professionals and built a network of 200+ hiring partners since 2014.

Discover

Feel the Beet!

Here we are, Beets across our ecosystem’s various units. We can’t wait to get to know you better and work together for a better tomorrow. So contact us today to discuss your tech project or request a consultation.