We use commercial tools to achieve our social mission – to become the most sustainably impactful tech company in Ukraine.
Sustainable software development
We know that long-term sustainability in development relies on healthy and engaged teams. Mental and environmental health are just as important to us as our core mission – having a positive impact on society.
To engage with work, and stay for a long time, we believe that individuals need the best possible working conditions and continuous personal development. We want to include everyone, regardless of gender, religion, skin color or sexuality, and spread a mindset of openness and co-responsibility.
As a part of promoting mental health awareness, we frequently organize open lectures on mental health, which we call “Beetrootoyourself”.
Building the economy
We use commercial tools to achieve social goals. Building an IT industry in cities across Ukraine without traditional IT spheres impacts society hugely from an economocial perspective. A part of the value we create is through establishing new, sustainable, international business in Ukraine.
Competing over a limited talent pool in large IT hubs generates marginal impact. We think it’s smarter to look more broadly, at mid-sized cities, and make sure to work with sound values and really improve people’s lives – growing new leaders and entrepreneurs.
Beetroot drives a company-wide sustainability plan that investigates our total impact on the environment and outlines all the activities we pursue to mitigate negative influences. We try to produce as little CO2 as possible, and compensate what we can’t avoid.