Web Design Services
Considering a website refresh or a brand new online presence? In our website design services, we combine creative design with technical expertise to deliver a powerful digital footprint that sets you apart.
-
Top 1%of software development companies on Clutch
-
EU GDPRcommitment to security & privacy
-
60%of business is based on customer referrals
-
ISO 27001data security certification by Bureau Veritas
-
EY EoY 2023EY Entrepreneur of the Year in West Sweden
Is your website holding you back?
Many companies invest in web design only to wonder why they aren’t seeing meaningful returns. The truth is that effective web design goes far beyond aesthetics — it should create frictionless pathways for customers to engage with your brand. High-quality web design is not just a just an aesthetic touch-up, it’s the foundation for online success that brings:
-
Brand Credibility and Trust
A professionally designed website conveys legitimacy and expertise to your audience. This builds confidence in your brand and encourages visitors to engage with your products or services.
-
-
User Experience and Engagement
Intuitive navigation, fast loading times, and a clear layout keep visitors on your site longer and make it easier for them to find what they need. This leads to increased engagement and a higher likelihood of conversion.
-
Search Engine Optimization (SEO) and Visibility
Well-structured and optimized websites are favored by search engines. This results in higher search rankings, driving more organic traffic to your site and expanding your online reach.
-
Conversions
Strategic design incorporates clear calls to action and user-friendly forms, guiding visitors towards desired outcomes, such as making a purchase, filling out a contact form, or requesting a quote.
Get started with your web design project:
Our Custom Web Design and Development Services
As a website design company, we deliver web design solutions with a strong emphasis on UI/UX design services, ensuring a smooth and enjoyable online experience for every visitor.
-
Ensure your website performs flawlessly across all devices and screen sizes. We create layouts that automatically adjust to provide optimal viewing experiences, whether your visitors are using desktops, tablets, or smartphones. With fluid grids, flexible images, and strategic breakpoints, we guarantee your site maintains functionality and visual appeal regardless of how users access it.
-
Set up consistent visual language for your digital presence. Our design system development includes documented UI components, interaction patterns, and brand elements that can be efficiently implemented across all digital touchpoints. This systematic approach accelerates development cycles, reduces design debt, and creates a scalable foundation that evolves with your business needs.
-
Transform an underperforming website into a business asset that aligns with current design standards and user expectations. We begin with thorough analysis of your existing site’s metrics, user journeys, and pain points before creating a redesign plan that preserves what works and improves what doesn’t. The result is a revamped digital presence that delivers measurable improvements in engagement and conversion rates.
-
Craft high-converting landing pages. Each landing page we design has compelling headlines, strategic visuals, persuasive copy, and prominent calls-to-action that guide users toward conversion. Through careful attention to layout psychology, visual hierarchy, and performance optimization, our landing pages deliver positive results for campaigns, product launches, and lead generation efforts.
-
Accessibility Compliance
Guarantee your digital products meet WCAG guidelines and ADA requirements. We implement accessible design patterns, proper semantic markup, keyboard navigation, screen reader compatibility, and appropriate color contrast throughout your website. Our accessibility approach expands your potential audience and demonstrates your commitment to inclusive design practices that benefit all users.
-
Custom Workshops
Empower your team with knowledge in web design, UX principles, and digital strategy. Our facilitators deliver interactive sessions customized to your organization’s skill gaps. Whether you need training on design thinking methodologies or prototyping techniques, our workshops combine theory with hands-on exercises that build lasting capabilities within your organization.
Speak to a web design team:
Cooperation Models
Choose the cooperation model that best fits your project scope and team needs:
-
Dedicated Development Teams
Direct communication and controlWe provide you with a hand-picked team of developers, designers, and other specialists who work exclusively on your project, functioning as an extension of your in-house team.
-
Project-Based Engagements
End-to-end supportOur team takes full responsibility for the planning, execution, and delivery of the agreed-upon scope, providing a clear and predictable path to achieving your web design goals.
-
Custom Tech Training
Hands-on team trainingLevel up your organization’s technological capabilities. We offer custom training and knowledge-sharing on the web design best practices for your teams.
What You Can Expect From Our Web Design Services
Our goal is to provide you with a visually appealing, as well as a functional and strategic asset that contributes directly to your business success. Here’s a glimpse of the typical deliverables you can expect when you choose our creative web design services:
-
Website mockups and prototypes
-
Fully developed and functional website
-
Source files and assets
-
Content integration (if applicable)
-
Training and documentation
Meet your team of professional web designers:
Get to know the passionate professionals who will bring your digital vision to life.
-
$45/h
-
$70/h
-
$60/h
-
$68/h
-
$55/h
Our UX Research Process
At the heart of every successful digital solution lies an understanding of the people who will use it. The main goal of our User Experience (UX) research process is to uncover meaningful insights about your users’ behaviors, needs, and pain points. Here’s a glimpse of our process
-
Discovery & Planning
This initial stage involves in-depth discussions with you to understand your business goals, target audience, and project requirements. We define research objectives, identify key questions we need to answer, and determine the most appropriate research methodologies to employ based on your specific needs and budget.
-
User Research & Data Collection
This is where we gather insights directly from or about your target users. This can involve a variety of methods such as user interviews, surveys, usability testing, and analytics review.
-
Analysis & Synthesis
Once the data collection phase is complete, our team analyzes the gathered information to identify key trends, patterns, and user needs. We synthesize these findings to develop actionable insights, user personas, and user journey maps (see more in our UX audit).
-
Insights & Recommendations
In this stage, we translate our research findings into clear and concise recommendations for your website design and functionality. We present our insights, highlighting key user needs and pain points, and provide data-backed suggestions on how to address them through design decisions. This often includes prioritized lists of features, usability improvements, and content strategies (check out our expertise in data visualization design).
-
Reporting & Documentation
We compile all our research findings, analysis, and recommendations into a report. This document serves as a valuable resource for your team, providing a clear understanding of your users and the rationale behind our design decisions.
Custom Web Design vs. Templates vs. Website Builders
Selecting the right approach for your website is a critical first step. While all aim to create an online presence, custom web design, templates, and website builders differ significantly in terms of flexibility, control, cost, and the level of technical expertise required. Understanding these distinctions will empower you to make an informed decision.
Custom Themes |
Templates |
Website Builders |
|---|---|---|
|
|
|
|
|
|
|
|
|
Industry-Specific Web Design Solutions
Here are some of the industries for which we provide specialized web design solutions:
-
HealthTech
Developing user-friendly and compliant websites for healthcare providers, telehealth platforms, and health technology companies. This covers web design services for small businesses.
-
GreenTech
Creating visually compelling and informative websites for businesses focused on environmental sustainability and green technologies.
-
EdTech
Building interactive and accessible online learning platforms and educational resource portals.
-
FinTech
Designing secure, trustworthy, and informative websites for banks, investment firms, and financial technology startups.
-
Manufacturing
Crafting professional websites for manufacturing companies and industrial businesses, showcasing products, capabilities, and technical specifications.
-
E-Commerce Web Design Services
Designing conversion-optimized online shopping experiences that drive sales and strengthen brand positioning.
Build a website that drives revenue:
Why Choose Beetroot as a Web Design Company
As a web design services provider, we offer a unique blend of technical expertise, a client-centric approach, and a strong commitment to ethical and sustainable practices.
-
Green UX Principles
We integrate sustainable design practices that reduce digital carbon footprints through efficient code, optimized images, and minimal server requests. Our green UX approach creates environmentally responsible websites that load faster and consume less energy.
-
Cross-Functional Expertise
Our team combines specialists from UX research, development, and digital strategy who collaborate throughout the entire project lifecycle. This integrated approach eliminates communication gaps and ensures all aspects of your website work in perfect harmony.
-
Custom Technology Stack
Rather than forcing your business into templated solutions, we custom-select the ideal technologies for your specific needs and goals. This tailored approach guarantees optimal performance, security, and scalability.
-
Accessibility-First Approach
We build inclusive digital experiences that serve all users regardless of abilities or disabilities. Our commitment to accessibility can expand your potential audience and demonstrate your organization’s values.
-
Our design process delivers functional prototypes early in the project timeline, allowing for real user testing and refinement. This approach reduces revision cycles and ensures the final product truly meets user needs.
-
Future-Proof Solutions
We design websites with scalability and future growth in mind. Our solutions are built using modern technologies and best practices, ensuring they can adapt to your new business needs and technological advancements.
Our Clients Say
Explore our client success stories and see our expertise in action.
Beetroot in Action
From startups to enterprises, we’ve helped numerous companies achieve their goals. Here are a few examples of our work:
Custom Workshops
Led by our experienced professionals, these interactive sessions provide practical, hands-on training that can be directly applied to your projects. You gain:
-
Expert-led, interactive learning sessions
-
Content directly relevant to your projects
-
Consistent design practices across your work.
Have a web design question?
Ask us! Fill out the form and we’ll get back to you to schedule a consultation.
