Beetroot Rebrands Ecosystem Around Security-First AI Solutions and DefenceTech

[Stockholm, Sweden] — Beetroot today announced an ecosystem-wide rebrand, reflecting a sharper focus on secure technology adoption, AI transformation, and its growing work in DefenceTech.

“Tech adoption today goes far beyond the latest tools — it’s an organization-wide challenge,” said Rana Ersgård, CEO of Beetroot. “Our updated brand identity supports our focus on security-first AI solutions and DefenceTech, and helps us connect with a new audience that values trust, compliance, and long-term impact, while staying true to what makes Beetroot unique.” 

The Beetroot ecosystem is also expanding its services into the defence technology domain, applying its security-first approach to AI, data, and software systems for highly regulated contexts.

“Supporting Ukraine has been key to our work since Beetroot was founded in 2012,” said Andreas Flodström, Founder of Beetroot, CEO of Beetroot Academy, Chairman of the Board and Co-Founder of Varangians. “This rebrand marks the next step. As part of Ukraine’s unique DefenceTech ecosystem, we take on the responsibility to contribute more directly to innovation that strengthens the defence of Ukraine and Europe.”

The rebranding introduces a more confident and disciplined visual language designed to communicate trust, clarity, and focus on resilience, while preserving the distinctive character that has long set Beetroot apart.

“Our aim was to create a visual system that supports decision-making,” said Mykyta Hrach, Design Team Lead at Beetroot. “Clear structure through modular layouts, strong contrast, and restrained gradients is intentional. They reflect how we help clients adopt the latest technology with less friction and focus on what truly matters.”

The core of the new brand identity is now live across Beetroot’s digital platforms, with additional updates rolling out in the coming weeks. 

About Beetroot

Beetroot is a tech ecosystem with its roots in Sweden, committed to creating a positive impact at scale through tech adoption advisory, custom software development, and tech upskilling. 

Beetroot was founded in 2012 and today engages 400+ people across its headquarters in Sweden, Ukraine, Bulgaria Poland, Romania, Moldova, and Vietnam. Find out more about Beetroot here.