Entrepreneurial leaders explained with fantastic characters from tales and legends

In their book, Built for Growth, Princeton professors Chris Kuenne and John Danner define four types of entrepreneurs that have come to populate our world. We think there may be a fifth one, a type of entrepreneurial leader who’s embracing modern work philosophies. Maybe you can relate to all five of these entrepreneurial types, or maybe to just one, but all of them conceal booby traps worth avoiding.

Leadership can be frightening, which is why we have decided to illustrate these entrepreneurial leaders using beasts and dark characters from tales and legends. Oh, and Wonder Woman.

Odds are that you’re one of them.