Business

From telehealth platforms and AI-driven diagnostics to connected care tools, HealthTech companies are entering a phase where thoughtful execution matters just as much as speed. Innovation is shifting from short-term pilots to long-term impact, with a growing emphasis on building secure, interoperable, and intuitive solutions. In this article, we take a closer look at the tech trends in healthcare based on what we're seeing in the field, supported by industry research, and shaped by real-world collaboration with healthcare teams.

If you're running a digital agency or managing product delivery for European clients, this regulation affects you. And if you're responsible for multiple platforms, the scale of what's needed can feel unclear. This article includes an overview of the EAA 2025, how to assess your current readiness, and what steps to take now to avoid last-minute pressure and compliance risks. It also shows how to embed accessibility into your delivery process as standard practice, not just a legal obligation.

In this article, we’ll look at what is application security and why is it important in the context of today’s fast-moving tech landscape. We’ll explore the most critical threats facing modern development teams in 2025, from insecure APIs to AI-driven exploits, and walk through prominent application security examples. Whether you’re building products, scaling a team, or navigating compliance, this article is designed to help you align security efforts with real business needs, and build software that’s secure, resilient, and ready for what comes next.

The shift to wind, solar, and battery power introduces a web of new digital responsibilities. This article surveys the distinctive security challenges facing green energy operators, real-world incidents, and lessons learned and offers a concise roadmap for building resilient, future‑ready cyber defenses in the energy sector. Practical for tech leaders, grid operators, and security teams overseeing renewable‑power assets.

What role does AI play in personalized learning, and why is it becoming essential in modern education and training? This article explores how adaptive systems shape learning paths, the technologies that power them, and the practical challenges of implementation. A practical read for EdTech teams and educators aiming to deliver more effective, flexible, and data-informed learning experiences.

Rethink how your business builds websites with WordPress Full Site Editing. This comprehensive guide walks you through everything from business benefits and best practices to common challenges and what's next. Discover how FSE and block themes can streamline workflows, reinforce brand consistency, and reduce maintenance costs — all while giving your team more control over content and design.

This article draws from a recent panel discussion on AI chatbots and agents. Our expert speakers delved into the real-world challenges of adopting AI solutions — from deciding which tasks to automate and handling data bottlenecks to scaling beyond a successful proof of concept. They also shared strategies for balancing human oversight, sustaining AI over time, and gauging real business impact. Read on to uncover practical insights for harnessing AI in ways that truly move the needle for your organization.

Building a cybersecurity team comes with a set of challenges, and common mistakes can leave organizations exposed. Underestimating security needs, misaligned strategies, budgeting pitfalls, and unclear metrics often lead to inefficiencies and increased risks. Learn how to avoid these pitfalls and build a security team that strengthens your business.

While upskilling is not a new concept, it is a new reality in the tech and business world. Addressing talent shortages in areas like AI, cybersecurity, and cloud technologies requires more than just off-the-shelf solutions. Read on to explore the strategies for assessing team skill gaps, implementing practical upskilling programs, overcoming common challenges, and measuring the return on investment (ROI) of these initiatives.

As the demand for remote care persists, IoT-driven innovations shape the future of healthcare, enhancing accessibility and transforming patient monitoring. In this article, we’ll cover the core advantages of IoT in healthcare, go over the most common use cases, and share tips for overcoming the challenges that may arise along the way.

Building an effective cybersecurity team is key to protecting your organization. This article walks you through essential steps — from understanding your cybersecurity needs and identifying key threats to defining team roles and shaping its structure. It also explores hiring options, including in-house, freelance, and external providers, while highlighting the importance of diverse skills, strong leadership, and teamwork. Learn how to foster collaboration, develop skills through training, and measure success to create a resilient and adaptable team.

Looking ahead to 2025 and beyond, the significance of sustainable software practices is set to increase. According to Deloitte, global data center electricity consumption is projected to roughly double by 2030, reaching approximately 1,065 terawatt-hours, driven by the growing demands of artificial intelligence and data processing. In this context, the concept of "green coding" is gaining traction. Our article reviews the concept of sustainable software development, the principles of green programming, and other factors to consider when building digital products with a positive impact.

With WordPress dominating over 43% of the web and leading the CMS market, choosing the right development partner has never been more challenging. While several industry giants shape the WordPress landscape, our goal was to highlight emerging and standout agencies from various regions and countries that are worth following in 2025. We shortlisted these companies based on client reviews, technical expertise, and dedication to continuous skill development. Whether you’re a small business, an e-commerce venture, or a large enterprise, this practical guide will support your WordPress journey.

Explore key insights from Beetroot's recent Green Tech panel, where industry leaders discussed the future of sustainable software, green UX, and AI-driven solutions in GreenTech. Learn how companies are bridging technical innovation and environmental responsibility—from reducing software's carbon footprint to leveraging AI for transparency and efficiency to drive sustainability efforts and turn challenges into opportunities for innovation and competitive advantage.

The global green technology and sustainability market is set to grow from $28.6 billion in 2024 to $134.9 billion by 2030. In this article, we’ll look at some of the top green and sustainable apps, offering examples and best practices that can help you build your own eco-friendly strategies. Whether you’re already on the sustainability journey or just getting started, these insights will help you stay competitive in a world that increasingly values green innovation.

With climate change impacts becoming more visible, the demand for sustainable solutions in technology is surging. CleanTech app development plays a crucial role in this movement. This article delves into key strategies for building eco-friendly apps, from sustainable architecture and energy-efficient coding practices to advanced technologies like AI and machine learning. If you’re looking to develop impactful apps that contribute to a sustainable future, this is the guide you need.

Migration is a critical task for developers, as it involves moving a fully functioning website (or application) from a development to a production environment, between hosting providers, changing server infrastructure, or domains. Our team shares practical tips on preparing for migration, its methods, process, post-migration assessment, challenges and pitfalls, and more, in this informative read.

Apps optimized for efficiency at every level—from reducing cloud resource usage to minimizing background processes—improve both user- and environment-friendliness, giving you a sharper competitive edge.   As sustainability becomes a must-have in tech innovation, current website design trends are playing an important role in reshaping how digital products operate behind the scenes. Join us as we explore top design trends shaping green tech and clean energy mobile apps in 2025 and beyond.

Green UI/UX design refers to the practice of creating digital interfaces and experiences that prioritize sustainability and minimize environmental impact. It is no longer a trend for companies looking to succeed in the clean energy tech sector and other impactful domains. By merging design practices and sustainable principles, designers and developers can create digital products that are both user-friendly and environmentally responsible.

In this list, we’ve included examples of top iOS development companies from different regions as well as global leaders. Each brings its own strengths to the table, whether it’s a broad international perspective or a deep understanding of local markets and cultures. This diverse selection ensures that the list caters to a wide range of needs, offering options that can align with various project goals and preferences.

Being a user-friendly and versatile platform, WordPress enables non-profit organizations to establish and manage a vibrant online presence. Dive into this comprehensive read to get an overview of the best WordPress themes and plugins that help non-profits enhance their visibility, credibility, and impact.

The article explores how the Internet of Things (IoT) is transforming education by enhancing resource management, personalizing learning, and making education more interactive and accessible, while also delving into EdTech and IoT's key factors for implementation and future potential. Highlighting the significant market growth and smart educational environments, it underscores IoT's crucial role in ensuring the relevance and sustainability of the education sector.

Beetroot recently hosted a webinar dedicated to the challenges of vendor selection within the health technology space. We shared several real-life stories and factors that were pivotal in each scenario. Drawing from past experience, we compiled a list of criteria that will help you structure your requirements and enhance your understanding of effective partnerships in HealthTech.

With the rise of large AI models and numerous AI assistants, choosing the right one for your tasks can be daunting. This article explores some of the most powerful systems on the market, evaluating how they compare and where they excel. From generalists like ChatGPT to specialized assistants like Claude, we'll uncover their unique capabilities to help you make an informed decision.

Beetroot recently hosted an online event covering the real and unfiltered experiences of HealthTech leaders. By sharing these stories, we aimed to provide insights that extend beyond conventional business wisdom and fostering a better understanding of the complex, regulated world of HealthTech.

Our digital world is constantly expanding, and with it, so is software's environmental impact. While the software itself isn't tangible, the energy used to develop, deploy, and run it creates a significant carbon footprint. The article explores practical steps across the software lifecycle to help reduce energy consumption, providing effective strategies for tech leaders and developers to promote environmental sustainability.

The arrival of Gutenberg has revolutionized WordPress. This block-based editor marks a paradigm shift, transforming how developers and digital agencies approach design and development within the platform due to the new editing experience. This article explores the key Gutenberg features that redefine WordPress, its impact on design workflows, site performance, and future potential.

Cybersecurity threats to healthcare organizations are real and have the potential to disrupt critical care delivery, expose sensitive patient data, and lead to serious financial and legal complications. This article discusses vital aspects of cybersecurity in the healthcare industry, explains why cybersecurity is more critical in this field, and provides some best practices for improving data safety in healthcare systems.

As technology and innovation progress, they are being harnessed to improve accessibility and inclusivity for people with disabilities. Today's article provides a curated list of tech solutions that address a variety of challenges. Accessibility is also key to better healthcare outcomes and achieving health equity.

In this article, we’ll explore the importance of NLP in healthcare these days by going over the core benefits and use cases. We’ll also address the challenges of NLP adoption, as well as share our own experience with the technology.

While AI is transforming certain aspects of software development, the unique skills and creativity of humans ensure that this profession will continue to thrive and evolve, complementing AI advancements rather than becoming obsolete. In this article, we explore AI’s impact on software development and what this means for specialists in the field and businesses.

This article overviews how technology startups can raise capital to propel their business to a viable product and eventual market success. We delve into the types of investors available, startup funding stages, the nuances of pitching startups to investors, strategies impact-oriented companies can implement to raise investment and more in this extensive read.

As ML algorithms become more advanced, businesses get more opportunities to harness data for smarter decision-making. In this article, we explore how exactly machine learning for predictive maintenance works in practice and how you can leverage these solutions within your organization.

In this article, we explore the critical role of the data annotation process in successful AI and ML adoption and share insights on choosing a reliable tech partner committed to ensuring your project’s success.

In today’s article, we explore the key factors and considerations of future-proof AI scaling for EdTech, including the role of data in AI advancement, the importance of data quality, and best practices of AI optimization in the context of business-specific requirements in organizations.

This comprehensive piece provides insights and statistical data on the female representation in IT across Europe's leading outsourcing destinations. We dive into the barriers and challenges the tech industry has to overcome to reach gender balance and share some of Beetroot's achievements in this regard.

Artificial intelligence offers many opportunities in healthcare, accelerating innovation in diagnostics, drug discovery, and patient care. The startups you can get to know in this article are at the forefront of the AI revolution in the HealthTech domain.

Discover the transformative role of impact culture and how it can guide businesses through challenges and uncertainties. Besides Beetroot's own example, this article provides actionable advice on building and measuring sustainable impact in organizations.

In this article, we share our experience building a native app development team for Zeffr and formulate some essential factors to consider when answering the ultimate question of how to build a successful mobile app development team for any healthtech project.

Trust is the basis of healthy relationships: both personal and professional. However, building it requires a systematic approach and continuous effort. In this article, we will go over the importance of trust in a distributed team and share some practical advice on establishing it to boost team dynamics.

In the past few years, the green tech industry has grown significantly. However, as we move into 2023, several factors still slow the drive. This article aims to shed light on the main challenges facing the green tech market and provide companies with some considerations on overcoming them for lasting growth.

Get a bird's eye view of the industry with the latest market highlights and learnings from this year's research to navigate the growth opportunities for your GreenTech business.

JavaScript was the top programming language for the tenth year in a row in 2022, and JavaScript developers are in high demand. So how do you find one?

Determining the best way to hire iOS developers can be a challenge, particularly for startups that are scaling business operations at a rapid pace. Features, functionalities and the number of users needing support now may be quickly outgrown as a company expands. 

What are the most important steps involved in developing a healthcare app? Dive in to explore the challenges of telehealth and aspects of telemedicine app development — from discovery to MVP features and architecture.

No secret that JavaScript programmers are much needed in every product team. This article provides a salary overview of the full-time and freelance JavaScript developers worldwide and recaps other factors you must consider to best fulfill your team and project needs.

This article provides a general overview of some Azure Databricks resources that make it easier for data teams to generate operational value from raw data and covers why leveraging data-driven insights is worth considering for companies that want to grow quicker.

What is discovery in design projects, and why does it matter in product development? This article answers these and other questions related to the discovery deliverables and how they help move your project forward from a solid foundation.

This article provides an overview of the latest industry insights and trends in healthcare software development and some considerations about what it takes to build a health application that will make a difference.

Beetroot answers: why do companies outsource today? To focus on core functions, enhance service quality, access intellectual capital, and many more.

Check out five typical pitfalls online educational companies usually come across, and learn how to overcome them. 

Stressful times, not only the coronavirus pandemic, can take a toll on our mental health. Let’s take a look at how stress affects performance and what you can do to keep your team going, even when things seem to be falling apart.

We know how to make distributed communication easier.

Apart from chatting with your developers regularly, outstaffing can be beneficial in other ways. Here are five advantages that outstaffing can offer.

The external marketing goal is to help a business reach its objectives. The internal marketing goal is to make sure that teams know about these objectives.

Work atmosphere and business success are tightly connected. Learn how to keep your work environment under control.

Three compelling reasons to think of going sustainable.

Doing business outside of megalopolises could be the wave of the future.

5 concrete tips to reignite

This is a kind reminder, based on insights from one of Beetroot’s founders, to delegate more.

Learn how to make the first step with ease.

Gender balanced team—a good call for your company’s success.

Brand renewal is tough. It takes time and effort, but the results are worth it. Here's our short guide to help you reinvent your brand.