Internet Vikings: Scaling a 30-Person Dedicated Team
SaaS & Platforms

Internet Vikings partnered with Beetroot to scale development as it entered a new phase of growth. Over five years, we helped build a 30-person team that feels like a true part of the company and cut R&D time-to-market by 50%.

  • TECHNOLOGIES

    • PHP
    • Python
    • Golang
    • DevOps

  • TEAM COMPOSITION

    • Front-end and Back-end Developers
    • DevOps Engineers
    • Content Creators and Marketers
    • 30 people in total
Internet Vikings

Background

Internet Vikings specializes in cloud hosting, domain names, and Google brand protection, helping companies make sure their affiliates don’t rank higher in search than they do.

As the company entered a new phase of growth, it needed a proactive, scalable development team, which was challenging and risky to build in Stockholm alone.

Project Recap

  • Internet Vikings needed to scale development quickly, but hiring in Stockholm and Malta was slow and risky.

  • Beetroot built a highly engaged team of developers, DevOps engineers, and creatives in Ukraine, fully integrated into the company.

  • 30 people hired over five years, 50% faster R&D time-to-market, and high team retention.

Challenge

Internet Vikings approached Beetroot as it entered a new phase of growth. Building a proactive, scalable team was essential to reach the company’s goals, but hiring in Stockholm was difficult and posed a business risk.

Internet Vikings faced several challenges:

  • A tough local hiring market in Stockholm and Malta
  • The need to scale development quickly with WordPress, PHP, and DevOps skills
  • Keeping a remote team engaged and truly part of the company

Facing a similar challenge? We're ready to help!

Solution: Integrated Dedicated Team in Ukraine

Internet Vikings wanted a high-skill, high-engagement team that felt truly its own. Beetroot built a team with a family vibe across its Ukrainian offices, prioritizing great, goal-oriented people.

  • One Company, One Team

    The team works out of Beetroot’s offices but is infused with Internet Vikings’ culture, operating as a real part of the company rather than a fringe unit.

  • Close Collaboration

    Other Internet Vikings offices visit at least every quarter, and team members from Ukraine frequently visit Sweden and Malta.

  • Growing Skill Set

    Starting with WordPress, PHP, and DevOps, the team expanded to more development languages, content creation, and marketing.

Be goal-oriented. When you start working with new people it’s important that you meet all together and become one company and one team.

Rickard Vikström,
Internet Vikings

Results

Since the cooperation began, Beetroot has played a role across many disciplines of Internet Vikings’ business.

  • “I would recommend Beetroot to others. I am probably one of Beetroot’s best ambassadors! The reason for this is really the problematic Stockholm and Malta hiring scenes.”

    – Rickard Vikström, Internet Vikings

  • 50% faster time-to-market

    R&D delivery sped up thanks to the team’s size and skills relative to cost.

  • 30 people in five years

    Beetroot built a diverse team of developers, DevOps engineers, and creatives.

  • Scalable recruitment channel

    A reliable hiring channel allows virtually limitless growth of the team.

  • High retention

    Team members stay long-term, keeping knowledge and engagement within the company.

  • “I also have a relationship with Beetroot now and trust them. The delivery works.”

    – Rickard Vikström, Internet Vikings

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