101 Relationer: User Research and Web Development for a Booking CRM
SaaS & Platforms

101 Relationer, a Swedish appointment booking and business communication company, partnered with Beetroot to analyze user behavior and improve its CRM. The result was a 30-page user case and a user-friendly platform that helped cement the company’s market-leading position.

  • TECHNOLOGIES

    • Angular
    • HTML/CSS
    • Python
    • Ruby on Rails

  • TEAM COMPOSITION

    • Business Analyst
    • Full-Stack Developers

Background

101 Relationer is a Swedish company working in qualified appointment booking and new business recruitment.

Its user-friendly CRM helps teams manage meetings, data, calendars, and plans, simplifying the business communication process.

Project Recap

  • 101 Relationer needed to make sure its CRM met the real needs of its users and supported a people-oriented business.

  • Beetroot analyzed user behavior, documented the findings in a 30-page user case, and developed a user-friendly platform.

  • 101 Relationer became one of the leading booking and business communication companies in Sweden.

Challenge

101 Relationer’s CRM sits at the center of its clients’ business communication, from booking meetings to managing calendars and plans. To grow its position in the market, the company needed to be sure that every product decision was grounded in how people actually use the system.

101 Relationer faced several challenges:

  • Understanding real user behavior across the CRM
  • Turning user insights into clear product requirements
  • Keeping the platform simple and user-friendly as it evolved

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Solution: User-Centered CRM Development

Beetroot combined user research with hands-on development to make sure the CRM met the client’s requirements and supported a people-oriented business.

  • User Behavior Analysis

    The team studied how people use the CRM to identify the most effective product decisions.

  • 30-Page User Case

    Research findings were documented in a detailed user case that guides the platform’s further development.

  • User-Friendly Platform

    Using Ruby on Rails, AngularJS, and HTML/CSS, the team built and maintained a user-friendly platform for booking and business communication.

Results

Beetroot’s research and development work helped 101 Relationer strengthen its product and its position in the Swedish market.

  • Data-driven product decisions

    User behavior analysis gave 101 Relationer a clear basis for choosing the most effective solutions.

  • Documented product requirements

    A 30-page user case captures user needs and guides further development.

  • Market-leading position

    101 Relationer became one of the leading booking and business communication companies in Sweden.

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