Multisite WordPress Solution for a Logistics Platform

Our multisite WordPress platform enabled a fast-growing logistics company to reduce the time required for content updates and launches by 50-70%. The new web platform supports expansion into new markets without proportional increases in maintenance effort.

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Background

The client provides an all-in-one service that helps businesses optimize logistics and save time on everyday shipping tasks. Their platform connects users with leading carriers, offering instant quotes, comparisons, and automated shipping management.
Challenge

The company approached us with the need to upgrade their website and turn it into a flexible platform that simplifies content management, allows for easy feature expansion, and performs strongly across all markets.

Key challenges included:
- Content Management Flexibility. The existing CMS was slow, it was difficult to customize and adjust content without heavy developer involvement.
- Multisite & Localization. The client required a setup that could manage multiple regional sites, each with localized content.
- UX/UI Design Refresh. The website had to be redesigned to reflect an updated brand identity while staying easy to manage for admins and intuitive to navigate for users.
The company’s in-house team created the design, but they needed external expertise for development and migration. That’s where Beetroot came into play.

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Solution

To address the client’s needs, we built a custom WordPress-based solution designed for intuitive navigation, multilingual support, and easy content management.

Key contributions included:
- WordPress Multisite Setup: Enabled efficient management of several regional websites from a single dashboard.
- Multilingual Support: Delivered localized experiences tailored to each market.
- Custom Post Types & ACF Flexible Content: Provided site editors with easy-to-use customization options and consistency across pages.
- Feature Enhancements: Integrated custom calculators for shipping estimates, dynamic content layouts, and tailored sections to highlight current offerings.
- Integrations: Added GET parameter-based links that connect users directly to the client’s app. We also integrated third-party services like Trustpilot.
For this project, we relied on our refined cooperation workflow
1. Discovery & Estimation: Defined project scope and provided clear time and effort assessments.
2. Development: Implemented new functionality and migrated content from the old website.
3. QA & Feedback: Conducted thorough testing and incorporated client feedback.
4. Release: Deployed the new solution.
5. Maintenance & Ongoing Development: Continued to implement new features and refinements.
Our tight collaboration with the client’s team ensured transparency and alignment at every project phase.

Results & Impact

The new WordPress-based platform delivered significant improvements for the client:

Easier Content Management. Updates that were previously hassly and time-consuming can now be done in a fraction of the time. The overall content management efficiency improved by an estimated 50–70%.
Scalability & Flexibility. New features and localized content can be rolled out quickly without disrupting the site’s structure.
Offer Highlights. Dynamic layouts and distinctive section designs allow the company to present its offerings more effectively.
Future-Ready Platform. The solution provides a solid foundation for ongoing development, ensuring the website can grow in line with the business.

Our collaboration continues beyond launch. We continuously develop new features and backend functionality, including calculators, search forms, and new layout options.

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