UX Research Services: Turn User Insights into Business Results
Our user research consulting changes guesswork into clarity. Understand your users, spot friction early, and build products that convert, retain, and delight.
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Top 1%of software development companies on Clutch
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EU GDPRcommitment to security & privacy
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60%of business is based on customer referrals
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ISO 27001data security certification by Bureau Veritas
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EY EoY 2023EY Entrepreneur of the Year in West Sweden
Use UX research to uncover friction, reduce churn, and drive growth:
UX research consulting gives businesses a clearer picture of how users interact with their products — what works, what doesn’t, and why. If you’ve hesitated due to cost, time, or uncertainty about results, know that skipping research often leads to wasted development and missed opportunities. A well-structured research process pays off in faster iterations, fewer risks, and more confident decision-making.
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Improve conversion by identifying blockers in key user flows
Research pinpoints exactly where users drop off or hesitate. This allows your team to prioritize changes that directly impact signups, purchases, or engagement.
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Increase retention by aligning features with user needs
Understanding user behavior and expectations helps teams build products people actually want to keep using. This leads to higher satisfaction and long-term loyalty.
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Avoid costly redesigns and reduce development churn
Early research reveals usability issues before they reach production. Fixing problems before launch saves time, money, and internal frustration.
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Make product decisions backed by real data, not assumptions
UX research provides clear, actionable insights that unite teams around user priorities. It helps justify strategy to stakeholders and reduces internal guesswork.
Want to make confident product decisions based on real user insights?
User Research Services Designed to Reduce Risk and Drive Clarity
Our user experience research services help product, design, and development teams make informed choices based on real user behavior — not assumptions. From foundational studies to in-depth usability testing, we tailor each approach to match your goals and stage of development.
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User Interviews
One-on-one conversations with real users reveal motivations, frustrations, and expectations that can’t be captured through analytics alone. This method helps shape product direction, validate ideas early, and uncover needs you may not have considered.
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Surveys and Quantitative Studies
Get statistically meaningful insights into user behavior, preferences, or satisfaction across larger audiences. These studies support or challenge assumptions with real data, helping you make better-informed product and design decisions.
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UX Audits and Heuristic Evaluations
A systematic review of your product’s usability, accessibility, and overall user experience. Our experts highlight friction points and missed opportunities — giving you a prioritized roadmap for improvement based on best practices and user needs.
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Usability Testing
Observe how users interact with your product to spot usability issues before they become costly problems. Whether moderated or unmoderated, usability tests show where users get stuck — so you can fix what matters most to them (and your metrics).
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Information Architecture & Navigation Testing
Card sorting and tree testing reveal how users naturally categorize and search for content. This leads to clearer navigation structures that help users quickly find what they need and complete key tasks without confusion.
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Custom Workshops
We design and facilitate collaborative workshops tailored to your challenges — like defining personas, aligning on research priorities, or translating findings into action. These sessions foster cross-team alignment and speed up decision-making by focusing on shared goals.
Get in touch to explore which user research services best fit your needs:
Flexible Cooperation for UX Research
We offer adaptable collaboration models to match your pace, goals, and team setup — whether you need ongoing support, a focused project, or a workshop built just for you.
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Dedicated Development Teams
Seamlessly integrate our UX researchers into your existing team for long-term collaboration. This model is ideal for scaling research capabilities with full flexibility.
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Project-Based Solutions
For clearly defined goals or time-limited initiatives, we deliver end-to-end research projects aligned with your timelines and outcomes. Each project is scoped to fit your product stage and decision-making needs.
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Custom Tech Workshops
We co-create workshops around your challenges — whether it’s aligning on user needs, defining personas, or turning research insights into action. Each session is hands-on, strategic, and tailored to your context.
Practical Outcomes You Can Use Right Away
We turn research into clear, usable deliverables your team can act on. Each output is crafted to support product decisions, guide design, and align stakeholders.
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Research plans and study guides
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User personas and journey maps
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Usability testing reports
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Prioritized UX recommendations
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Presentation-ready insight summaries
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Screenshots and annotated findings
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Video clips from user sessions
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Task success and behavioral metrics
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Survey data and analysis
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Actionable next steps for product teams
Looking to grow your team with skilled UX research specialists?
We help you build a UX research team who brings the right mix of analytical thinking, empathy, and hands-on expertise. Whether you need short-term support or a long-term team member, we’ll provide CVs tailored to your needs — so you can find the right fit, faster.
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$55/h
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$60/h
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$45/h
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$70/h
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$68/h
Our UX Research Process Tailored to Your Product and Goals
We follow a flexible, goal-oriented research process that adapts to your team, product stage, and decision-making needs. From defining what to explore to translating insights into action, each step is designed to deliver real value — not just documentation.
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Discovery & Goal Alignment
We begin by understanding your product, team, and what you need to learn — whether it’s validating a concept, improving usability, or exploring user behavior. Together, we define research questions, scope, and success criteria.
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Research Planning
Based on your goals, we select the right methods — such as interviews, usability tests, or surveys — and create a detailed study plan. We also handle recruiting, tools, and scheduling to keep things efficient and focused.
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Execution & Data Collection
Our team runs the research sessions, capturing both qualitative and quantitative data. Throughout this stage, we observe patterns, behaviors, and feedback that reveal key pain points and opportunities.
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Analysis & Synthesis
We organize findings into clear themes, patterns, and priorities, tying them back to your original questions. This step transforms raw data into insights your team can understand and act on.
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Reporting & Recommendations
You receive a concise summary of findings, backed by evidence and examples. We also provide actionable next steps and UX recommendations tailored to your product, team, and roadmap.
UX Research Solutions Shaped for Your Industry’s Unique Challenges
Different industries face different user expectations, regulatory environments, and product complexities. Our user research services are tailored to the context you work in — so insights are not only accurate, but actionable within your space.
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HealthTech
Healthcare products often serve diverse users with varying levels of digital literacy and trust in technology. We conduct research that accounts for accessibility, compliance, and emotional sensitivity — ensuring tools are usable, safe, and patient-centered.
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GreenTech
Climate-focused products require users to adopt new behaviors and technologies. Our research explores motivation, barriers to change, and clarity of messaging, helping your team design solutions that engage and drive action over time.
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FinTech
Financial tools must balance functionality with trust and transparency. We help uncover points of confusion, hesitation, or friction — so your product feels reliable and secure from a user’s first interaction.
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EdTech
Learning platforms need to work seamlessly across different environments and user groups. Through user testing and stakeholder interviews, we identify usability gaps and help create experiences that support learning without distractions.
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SaaS
With often complex features and multi-role users, SaaS platforms benefit greatly from ongoing UX research. We help optimize onboarding, task flows, and feature discoverability to improve adoption and reduce churn.
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E-Commerce
In e-commerce, small UX issues can have a big impact on conversion and retention. We focus on understanding how users browse, decide, and buy — so you can streamline the journey and build lasting customer loyalty.
Let’s talk about how UX research can support your industry:
Why Choose Beetroot as Your UX Research Company?
Choosing the right user research firm can make all the difference. At Beetroot, we combine research expertise with a flexible, people-first approach — helping you make confident, data-informed decisions that align with your business goals.
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Business Impact is Always Our Focus
Every research effort is linked to your strategic goals — from improving conversions to reducing churn. We don’t just hand you data; we connect the dots and highlight what matters most to your KPIs. This helps teams act quickly and align research insights with business priorities.
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Research Tailored to Your Product Stage
We adjust our methods based on where you are in your product journey — early concept, MVP, or mature platform. This ensures you get insights that are timely and actionable, not generic. You get exactly what’s needed to move forward with confidence, without wasting time or resources.
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Seamless Collaboration With Your Team
We collaborate directly with your team, working within your tools and routines so research fits right into how you already operate. It’s not some extra layer — it becomes part of the process. That way, collaboration feels easier and decisions happen faster.
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Access to Cross-Functional Expertise
Our UX researchers collaborate with designers, developers, and product strategists to bridge the gap between insights and implementation. You benefit from holistic perspectives that turn findings into design and technical improvements. This integration helps you go from insight to impact without friction.
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Scalable Support, from Audits to Long-Term Research
Whether you need a one-time review or a dedicated partner, we scale our involvement to fit your pace and goals. We’re flexible enough to support startups and established teams alike. This adaptability means you get exactly the right level of support — when and how you need it.
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Human-Centered, Ethical Research Practices
We prioritize respectful, inclusive, and transparent research methods that value users as people — not just data points. Ethical research builds user trust and delivers more authentic insights. It’s how we create products that work better for everyone involved.
What Our Clients Have to Say
We’ve partnered with companies across industries on everything from UX research to full-cycle development. No matter the project scope, our focus stays the same: thoughtful collaboration, practical user research solutions, and results that make a difference.
Featured Cases
Take a look at how we’ve helped clients solve real challenges through research, design, and development. Each case highlights our collaborative approach and the tangible outcomes delivered across different industries and product stages.
Custom UX research workshops to upskill teams and align strategy
Our hands-on workshops are designed to meet your team where they are — whether you’re just getting started with UX research or looking to deepen your practice. Our UX research consultants tailor each session to your product, challenges, and goals.
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Build internal research capabilities and reduce reliance on external consultants
Your team gains practical methods and frameworks they can use in everyday work. Over time, this helps shift research from being an occasional input to a more consistent part of the product process.
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Align cross-functional teams around user needs and shared priorities
Collaborative sessions help everyone get on the same page. They spark conversations across roles, bring hidden assumptions to light, and often lead to clearer direction and better planning.
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Turn real project challenges into learning opportunities with practical outcomes
We tailor every workshop to your product and team, making the content feel directly relevant to your day-to-day work. Instead of abstract theory, participants get hands-on insights they can immediately put into practice.
Let’s talk about your UX challenges:
Ready to improve your product with research-backed decisions? Fill out the form and our team will get in touch to explore how our user research services can support your goals.
