LöwgrenIT: MVP Discovery for a Travel Planner App
TravelTech

Beetroot partnered with LöwgrenIT to turn its travel app concept into a well-defined MVP. In two months, we delivered a user-centric clickable prototype, addressed technical challenges, and prepared assets and documentation for investor presentations.

  • TECHNOLOGIES

    • Figma
    • UI/UX Design
    • Proposed stack: .NET, Python, Flutter / React Native

  • TEAM COMPOSITION

    • Project Manager
    • UI/UX Designers
LöwgrenIT

Background

LöwgrenIT is a Stockholm-based consulting firm specializing in enterprise IT solutions.

The company was developing CityWeekend, a travel planning app, and chose Beetroot for its strong reputation, cultural alignment, and proximity.

Project Recap

  • LöwgrenIT needed to turn its travel app idea into an MVP, validate feasibility, and identify technical hurdles.

  • Beetroot’s Discovery team built a clickable prototype and structured documentation in two months.

  • A polished prototype, a clearly defined MVP, and investor-ready assets that exceeded expectations.

Challenge

LöwgrenIT needed an experienced partner to conceptualize and design the UI/UX for its travel planning app and define a proof of concept to validate feasibility before investing in development.

LöwgrenIT faced several challenges:

  • Turning an app idea into a clearly scoped MVP
  • Identifying potential technical challenges early
  • Preparing convincing materials for investor presentations

Facing a similar challenge? We're ready to help!

Solution: Two-Month Discovery with a Clickable Prototype

Beetroot assembled a focused Discovery team of a project manager and UI/UX designers and completed the project in two months.

  • Research and Prioritization

    The team identified key aspects and priorities, conducted research, and defined the project’s scope and objectives.

  • Structured Documentation

    User stories, non-functional requirements, an architecture proposal, and a work breakdown structure prepared the ground for development.

  • Clickable Figma Prototype

    Interactive screens and transitions showcase the app’s design and functionality, refined through iterative feedback.

This project wasn’t just about technology; it was about making travel planning fun, intuitive, and innovative for everyone. Our continuous iteration approach once again proved its value. It not only enhanced the product’s usability but also strengthened our understanding of the client’s business goals, resulting in more cohesive and precise deliverables.

Ivan Serheitsev,
Project Manager at Beetroot

Results

Beetroot’s work created a solid foundation for the CityWeekend Travel Planner app and positioned LöwgrenIT to present its concept to investors with confidence.

  • “Delivery was on time, and work was well structured. The project manager also had good communication skills, and all in the team understood the main idea for the app and how to translate that in the best way into a UI/UX.”

    – Mikael Löwgren, Founder of LöwgrenIT AB

  • Well-defined MVP

    A clear MVP scope that matches the project’s goals.

  • Interactive prototype

    A clickable UX/UI prototype that demonstrates the app’s functionality.

  • Investor-ready documentation

    Detailed technical documentation supports investor presentations.

  • Ready for development

    The assets lay the groundwork for the next development stages.

  • “The team was very reactive to suggestions and improvements and also had a lot of suggestions on how to improve the UX/UI experience. All work was done very professionally and with high quality.”

    – Mikael Löwgren, Founder of LöwgrenIT AB

Validate your product idea with a discovery phase:

Planning an MVP and need a prototype for investors? Share your idea via the form, and one of our experts will reach out to you shortly.