The Agency & SMB Guide to WordCamp 2025

WordCamp. For many, the name conjures associations with technical aspects of WordPress. It’s understandable. As the basis of countless websites and digital experiences, WordPress has a powerful and dedicated community of developers. But to view WordCamp solely through this lens is to miss a significant reality: this flagship event offers an unexpectedly rich and rewarding experience for a far broader audience. In particular, we’re talking about agencies and small-to-medium-sized businesses (SMBs).

In this article, we’ll explore the important details of the upcoming WordCamp Europe 2025 in Basel and find out how it can be beneficial for founders, marketing leaders, agency owners, and anyone invested in building a successful online presence with WordPress. Our team will be at WordCamp this year — come say hi if you’re attending!

Why WordPress WordCamp Should Be on Your Radar (Even If You Don’t Code)

What is WordCamp? It’s the official conference series for everyone who designs, markets, or delivers services on WordPress. Powered by the vibrant WordPress community, it reflects the platform’s open-source values and creates space for participants to exchange ideas, make meaningful connections, and explore new business opportunities around WordPress. 

It began in 2006 as a grassroots community initiative closely tied to the development of WordPress itself. The first-ever WordCamp was held in San Francisco in 2006, organized by WordPress co-founder Matt Mullenweg. 

WordCamp’s major regional editions like WordCamp Europe, WordCamp US, and WordCamp Asia now attract thousands of attendees. Events like this cater to a diverse audience, including marketers, startup founders, and project managers.

Agencies and SMBs can find targeted talks and workshops on everything from web design and marketing strategies to critical areas like business growth, sustainability, and accessibility. You’ll discover insights into client onboarding, learn proven marketing and pricing strategies, and gain knowledge from presentations and the real-world success (and failure) stories of others.

“The energy at WordCamp is infectious. Hearing from other agency founders and marketers, who face the same bottlenecks as we do, is really inspiring. It definitely gave me actionable takeaways and new perspectives on how we run our in-house and client projects,” — describes the event our Alisa Prudius, the coordinator of the WordPress Unit.

WordCamp Europe 2025’s agenda also includes keynote speakers who will focus on social entrepreneurship and tech leadership. Conferences like this now offer value to individuals across all roles, from developers to the company’s chief executives. This inclusive environment ensures participants, regardless of technical background or career stage, return with new strategies to strengthen their company’s social impact with WP. 

By attending WordCamp 2025, you gain:

Top Reasons for Founders, CMOs, and Agency Leaders to Attend WordCamp Europe 2025

Beyond its reputation as a developer conference, WordCamp offers strategic value for companies that want to strengthen their positions in the digital world. Here’s why founders, CMOs, and agency heads can greatly benefit if they make WordCamp a priority on their calendars.

Forge Valuable Connections

Expand your professional network by connecting with potential customers and service providers within the WordPress ecosystem. WordCamps provides you with ample opportunities for networking through dedicated events, hallway conversations, and even shared meals. 

As a white-label WordPress development partner, we’ve been to WordCamp many times. We can confidently say it’s a fantastic place to do more than just learn the latest tech. It’s also where we get a real feel for the WordPress world and meet others we can team up with or work for. 

Our team members, Nikita (Nick) Tykhomyrov, our Account Executive, and Alisa Prudius, the coordinator of the WordPress Unit, always come back from WordCamp with useful ideas and stronger connections. For us, WordCamp is key to understanding what’s new in the industry, finding good partners, and making our services even better for the agencies we work with. It’s a lively mix of tech and business, which is a must-go for anyone serious about doing well with WordPress.

“WordCamp is all about connecting with an amazing community. Having a dozen local and central WordCamps around the world under my belt, I always end up having some truly valuable conversations with people from agencies and businesses, each working with WordPress in their own unique and beautiful way,” reflected on the experience of attending WordCamp Nick Tykhomyrov.

So if you’re curious to learn more about Beetroot and how we can help you with your WordPress development needs, our team will be there. We’d be delighted to connect with you!

Explore the Latest WordPress Innovations

One of the most obvious reasons to be at WordCamp is to see where the WordPress ecosystem is heading — before your competitors do. You’ll be among the first to hear about the newest trends, technologies, and features that could change how you do business online. Think of it as getting the insider view!

One of my team’s expectations for a previous WordCamp was to learn a few ideas for our internal WordPress development. What I brought back instead was a complete rethink of how we approach component libraries, client handovers, and even pricing our maintenance packages. Even the business talks revealed actionable improvements we could try out to guarantee the quality of our work as a white-label partner,” said Alisa Prudius.

WordCamps are known for hosting insightful talks about the future of WordPress. Expect to hear about early-stage developments and roadmap updates for the platform, alongside actionable performance optimization tips to cut website loading times. Given the increasing impact of AI, WordCamp will also feature sessions exploring its integrations within WordPress.

Elevate Your Team’s Expertise

For agencies and businesses relying on WordPress, WordCamp Europe 2025 offers an opportunity to sharpen the team’s skills and reinforce a position as a knowledgeable partner. By attending, your development team gains access to the latest advancements and best practices, which can directly improve your internal processes and the overall quality of your WordPress solutions.

Beyond that, your presence at WordCamp signals a commitment to the WordPress platform and community. It demonstrates that you’re an active and engaged member of its ecosystem. This visibility builds credibility with potential clients who value partners with a strong connection to the WordPress world. 

Furthermore, by staying at the forefront of technical innovations and trends discussed at WordCamp, your agency positions itself as a leader in the WordPress space, attracting clients who seek reliable solutions. This makes WordCamp a strategic investment in both your team development and business growth.

In case you’re searching for a WordPress developer and want to speed up the recruitment process, Beetroot offers expert hiring solutions.

See How Others Do It: Learn from Success Stories

WordCamp offers a perspective into how organizations are using WordPress to achieve positive business results. You’ll get firsthand accounts – real stories from companies that have taken WordPress to power impressive outcomes. Learn more about the topic in our piece: Top WordPress Development Companies to Watch in 2025.

For example, at WordCamp US 2024, the team behind RecipeTin Eats, a website that grew to 45 million monthly views, detailed the technical optimizations and content strategies that fueled their explosive growth while working with Human Made, a leading enterprise WordPress agency. It was a dive into the decisions that changed a content-focused website into a high-traffic, revenue-generating powerhouse. 

Similarly, Vox Media, a major digital media company, shared their journey of migrating their extensive portfolio of brands, including Vox.com and The Verge, to a headless WordPress multisite setup. Their presentation at WordCamp US 2024 illustrated the complexities of vast content migrations and customizations. It offered valuable lessons in scalability and content management for media.

Real Takeaways from Previous WordCamps

To understand the value of WordCamp, let’s take a closer look at the highlights from the past events. WordCamp US 2024 in Portland offered a robust program directly relevant to agencies and business leaders. Dedicated sessions showed how major organizations are utilizing WordPress at scale. For instance, The New York Post uses WordPress to manage its high-traffic news platform. Similarly, participants at WordCamp 2024 could find out how Disney taps into Gutenberg blocks to create engaging user experiences across their vast network of websites. These were real-world examples of WordPress powering large-scale digital operations.

WordCamp Europe 2023, held in Athens, also provided a lot of practical knowledge. Its key themes like the growing importance of accessibility, the new challenges of WordPress marketing, and the AI’s role within the platform remain highly relevant. In particular, sessions focused on making themes and plugins translatable underscored the importance of a global mindset for any business with international aspirations. The discussions around user experience research emphasized the need to deeply understand customer needs, a crucial takeaway for agencies aiming to deliver effective solutions.

Even seemingly technical sessions held hidden value for the business-minded. “Building high-performance headless WordPress systems – main challenges and solutions” might sound developer-centric, but for an agency looking to offer work with enterprise clients, understanding these challenges and solutions is crucial for competitiveness. It’s about translating technical possibilities into business benefits.

Our team has consistently found these events to be invaluable. Nikita, our Account Executive, who attended WordCamp US 2024, noted the practical insights from the enterprise-level case studies as particularly impactful. 

“Hearing directly from companies about their growth strategies and the technical solutions gave me a much clearer understanding of the potential of WordPress for our larger clients,” he shared. “It provided concrete examples I can use when discussing solutions and demonstrating ROI.”

Similarly, our WordPress Unit Coordinator found the technical insights at both events highly beneficial. 

“The sessions on headless WordPress sparked a lot of internal discussions about how we could use this technology to offer more performant and flexible solutions. And at WordCamp US 2024, the focus on the evolving block editor and AI integration gave us a clear direction for upskilling our team and exploring new service possibilities. The practical ‘how-to’ knowledge is something you can’t always get elsewhere,” Alisa explained.

The Beetroot team valued the opportunity to connect with other WordPress professionals, exchange ideas, and stay abreast of community-driven initiatives. Both Alisa and Nikita returned from these events equipped with new knowledge. They are both eagerly anticipating WordCamp Europe 2025 in Basel.

How to Make the Most of WordCamp Europe 2025 as a Non-Dev

WordCamp Europe 2025 in Basel is a packed three-day event. You can expect three main tracks of sessions running in parallel, a dedicated Contributor Day before the main conference kicks off, and a bustling Sponsor Hall showcasing various WordPress-related services and products. To navigate this abundance, here’s some advice:

Selecting the Right Sessions

For business and marketing professionals, strategic session selection makes all the difference:

Focus on the business track. Expect discussions about modern tech leadership, common lessons from WP agencies, and the exploration of the opportunities, challenges, and pricing of WaaS.

Don’t miss the keynotes. The opening sessions and the fireside chat with Matt Mullenweg (WordPress co-founder) and Mary Hubbard on June 7 provide valuable insights into WordPress’s strategic direction and ecosystem trends.

Balance learning with networking. Consider skipping certain sessions to engage in hallway conversations — often where the most valuable connections happen.

Using Networking Superpowers 

WordCamp can initially feel developer-heavy, but business professionals can network effectively by:

Leveraging your unique perspective. Position yourself as a business specialist who can bridge technical and business conversations. Many developers and technical specialists are eager to understand the business implications of their work.

Using track breaks strategically. The 15-minute breaks between sessions present perfect opportunities for quick introductions. The lunch periods and designated networking times (like June 7, 15:15-16:00) offer deeper connection opportunities.

Engaging in community sessions. Engage with WordPress’s community through sessions that reveal its role as a catalyst for positive change. This perfectly aligns with our company’s mission. 

For instance, you can discover how WordPress democratizes technology access, enabling social ventures to flourish without massive development resources. In addition, you can analyze how the platform’s flexibility empowers grassroots movements and community-driven initiatives worldwide.

Maximizing Sponsor Hall Value

The Sponsor Hall is a concentrated marketplace of WordPress service providers and potential partners:

Research sponsors in advance. Review the exhibitor list before arrival and prioritize booths relevant to your needs.

Seek complementary services. Look for providers offering services adjacent to yours—these often make the best collaboration partners.

Schedule meetings beforehand. Many sponsors welcome pre-scheduled discussions in quieter moments away from their busy booths.

Engaging with Contributor Day

Contributor Day, held before the main conference, is a great opportunity to get involved in the WordPress community even if you don’t write code. Consider joining the Marketing team to help with content creation or social media efforts, or the Community team to learn about organizing local events and provide support to fellow WordPress users.

Join marketing or documentation teams. These teams welcome business professionals who can translate technical capabilities into market-facing value propositions.

Participate in community building. The Community team offers accessible entry points for professionals with event planning or community management experience.

Network with core contributors. Engaging with the people who build WordPress provides invaluable insider perspective on the future of the platform.

Popular Non-Developer Session Types at WordCamp Europe 2025

Conclusion

WordCamp events bring together a WordPress community unlike any other. For agencies and leaders, it is the right space to explore new ideas, solutions, and build partnerships that can move your business forward.

WordCamp makes it easy to find partners. The Sponsor Hall is filled with WordPress vendors offering tools that can strengthen your agency’s work. The morning coffee meetups and afternoon skill-sharing sessions can help you meet the right people. Lastly, many agencies find their best development partners or start successful referral programs after connecting at Contributor Day.

As a WordPress development partner, we attend WordCamps not just to stay sharp, but to stay connected with the people, ideas, and tools that help us support our clients better. If you’re looking to build reliable digital solutions, scale your WordPress offering, or simply meet others who share your goals, let’s connect in Basel. 

Meet the Beetroot team at the conference: let’s talk!