About Us

Beetroot saw the light of day in 2012 as a backpack startup of students Andreas Flodström and Gustav Henman. It grew from a seedling to an international tech ecosystem, remaining a social enterprise at the core. We’re committed to creating a positive impact at scale through tech solutions and education.

Distinct Directions, Shared Purpose

Today, engaging 400+ people worldwide, the Beetroot ecosystem comprises an extensive network of R&D offices across Bulgaria, Poland, Ukraine, and Vietnam, with the HQ in Stockholm, Sweden.

Beetroot Ecosystem

  • Beetroot Tech

    • Key Services
      • Tech Adoption Consulting
      • Team Extensions
      • Custom Software Development
    • Key Expertise
      • AI/ML Solutions
      • Cloud & DevOps
      • Web & Mobile Development
      • Discovery & MVP

    Beetroot Tech
    Beetroot Tech is the foundation of the ecosystem, delivering strategic tech consulting and execution for clients worldwide. From team extensions and upskilling to enterprise AI solutions, we provide full-spectrum support with a focus on security, business resilience and human readiness.

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  • Beetweb

    Web Development &
    WordPress Solutions

    Beetweb
    Beetweb offers mature WordPress and web development services, now operating as an independent brand after 10+ years of expertise within Beetroot.

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  • Access our versatile capability network to drive resilient growth and lasting impact:

    – Future-proof your teams
    – Engage niche tech expertise at any SDLC stage
    – Build Defence Tech solutions
    – Extend your positive impact to where it’s needed most

  • Beetroot Academy

    • Upskilling For Teams
    • Individual Training
    • Social Programs

    Beetroot Academy

    Beetroot Academy is our ecosystem’s EdTech unit, helping individuals launch tech careers and supporting teams in turning AI and emerging technologies into competitive advantages.

    Providing affordable education with industry experts in live classes, we’ve trained over 14,000 tech professionals and built a network of 400+ instructors since 2014.

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  • Varangians

    Defence Tech Investment &
    Consulting

    Varangians
    Established by Beetroot’s founder, Andreas Flodström, together with Pär Lager and Jonas Rydin, Varangians is Sweden’s first dedicated investment company focused on Defence Tech ventures, with a primary emphasis on Ukraine and select opportunities in Europe and beyond. The company’s portfolio spans both military and civil defenсe, with strong dual-use potential.

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  • Fund “Aid for Ukraine”

    Supporting grassroots
    organizations, focusing on child
    rehabilitation, education, and rebuilding

    Aid for Ukraine
    In partnership with Ioca Arma Nostra, we created the Aid for Ukraine relief fund to help people affected by russia’s terrorist war. Thanks to Beetroot’s network in Ukraine and a straight-to-the-point, minimum admin vetting process, we direct donations to grassroots aid projects, prioritizing those that support vulnerable families and children. We aim to have as high an impact as possible per donated cent.

    See impact and donate

Our Mission

From day one, we’re committed to creating a positive social, economic, and environmental impact in the long run. Our efforts are aligned with the UN SDGs.

  • Personal growth

    We know first-hand that long-term business resilience depends on healthy, engaged teams. That’s why we foster a supportive work environment built on trust, responsibility, flexible working hours, remote-first collaboration, and ongoing wellbeing initiatives.

  • Strong communities

    Resilience starts with people and the systems they rely on. With a long-standing presence in Ukraine, we know first-hand what it means to operate under pressure. By helping teams implement and sustain technology solutions, we contribute to stronger organization and healthier societies.

  • Sustainability

    Beetroot takes a practical approach to sustainability. We measure our environmental impact, reduce CO₂ where we can, and compensate for what remains unavoidable. It also means supporting individuals and teams in a way that helps them thrive and remain strong over the long term.

Working at Beetroot: Direct Speech

Work with specialists who turn complexity into clarity. With engineering depth, data fluency, and guidance from experienced advisors, we help you build risk-aware, future-proof solutions.

  • Rana Ersgård,
    CEO

    At Beetroot, we’ve learned that the most effective teams are more than just skilled professionals. They are diverse groups of individuals, each bringing their unique perspectives yet united by a shared passion for making a positive impact. It’s in this collaborative environment that we are able to create great sustainable tech solutions.

Let's explore how we can work together:

From consulting and software delivery to team extensions and upskilling, we’re happy to build technology solutions tailored to your organization’s goals. Share your idea or challenge, and we’ll get back to you shortly.