Storefront Upgrade for a Leading Nordic Printing Company

Team Extension

Beetroot helped Åtta45 modernize their complex eCommerce ecosystem, automate product flows, and improve ordering performance across B2B and B2C.

  • PHP
  • REST APIs
  • WordPress

Background

Åtta45 is the largest printing company in Sweden and the Nordic region, offering a wide range of B2B and B2C printing services across seven business areas. Their website serves as the primary gateway for showcasing services, selling products, receiving customer files, and managing orders.

  • Challenge

    Åtta45 initially sought support for keeping their existing web platform stable and up to date.
    As the collaboration progressed, it became clear that the client needed broader improvements across their customer experience and eCommerce operations:

    • The existing website needed a clearer and more modern presentation of seven business areas.
    • The online storefront required optimization to support smoother browsing and shopping experiences.
    • Product and order management workflows depended on manual steps, slowing updates and limiting efficiency.
    • The platform needed improved stability and scalability to support ongoing growth and future integrations.

    Åtta45’s previous setup involved working through a local web agency that relied on external developers, which made communication and budgeting less effective over time. So the client approached Beetroot following a trusted recommendation.

  • Project Recap

    • Åtta45 needed to modernize their website UX, streamline eCommerce workflows, and improve their order management processes.
    • Beetroot enhanced the web experience, optimized the online storefront, and introduced automated integrations that connected external product data with internal systems.
    • The company now benefits from a more intuitive website, higher operational efficiency, and smoother ordering experiences for both B2B and B2C customers.

  • Facing a similar challenge? We're ready to help!

Solution

Working closely with the client’s in-house art director, editor, and eCommerce manager, our team rebuilt and modernized key parts of the website and eCommerce environment while addressing several long-standing operational challenges.

What began as routine platform maintenance grew into an ongoing collaboration focused on modernizing and scaling Åtta45’s digital operations.

The team maintains reliable, high-touch communication with daily coordination via Asana and Microsoft Teams, supported by clear progress tracking and transparent reporting.

Key elements of the solution included:

  • Refreshing the website experience using the existing framework, introducing updated layouts, modern visuals, and motion elements.
  • Enabling smoother transitions from service information to the WooCommerce Boutique, secure file-uploading, and other business-specific areas.
  • Implementing an integration with a major supplier, resolving previous API issues and enabling automated syncing of product data directly into Åtta45’s system.
  • Introducing multilingual capabilities, including deploying WPML and translating the e-boutique from Swedish to English.

Results

Beetroot’s work delivered clear improvements across Åtta45’s digital operations and customer experience:

    • A more engaging and intuitive website, giving users a clearer understanding of the company’s seven business areas and a smoother path to the eCommerce Boutique and service tools.
    • Automated product and order workflows, replacing manual updates with a reliable integration to the client’s major supplier and Management Information System (MIS). It significantly improved speed and reduced administrative effort.
    • Greater scalability, with the web platform supporting ongoing content updates, design expansions, and future integrations without disrupting operations.
    • New clients and higher order volume, with users engaging more actively after the API improvements and storefront improvements.

These improvements strengthened both the customer-facing experience and the internal processes behind it, contributing to higher efficiency and a more dependable eCommerce ecosystem for Åtta45.

Client Testimonial

Read firsthand insights from our client and get a sense of what it’s like to work with us.

  • They’ve been good at following our needs. They’ve also provided suggestions and workarounds, which resulted in good cooperation. They have order in their process, following up on an hourly basis, and I’ve never complained about an invoice because it follows what we agreed on.

    Dag Wassbergs,
    E-commerce Manager at Åtta45

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