Car.info: High-Retention Data Operations Team for an Automotive Database
Car.info, a Swedish database of cars and related information, partnered with Beetroot to build a dedicated team of data operators in Poltava, Ukraine. The team keeps costs down, stays with the company over time, and steadily improves the quality of Car.info’s data.
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TECHNOLOGIES
- Data Operations
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TEAM COMPOSITION
- Data Operators (17)
Background
Car.info is a Swedish database of cars and related information, including previous owners, mileage, and more.
The company’s founders previously built Prisjakt, a market-leading price comparison site in Sweden, and had experience working with offshore teams in Poland before approaching Beetroot.
Project Recap
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Car.info needed a data collection and annotation team that it couldn’t viably build in Sweden.
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Beetroot built and scaled a dedicated team of data operators in Poltava, where it has a well-established employer brand.
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Lower recruitment and team costs, high retention, and data quality that keeps improving as the team grows more senior.
Challenge
Car.info needed help with data management, from data collection to annotation. The founders knew they couldn’t viably build such an organization in Sweden and needed a partner who could recruit and keep a reliable team over time.
Car.info faced several challenges:
- High costs of building a data operations team in Sweden
- Keeping a team of this character motivated and stable over time
- Maintaining consistent data quality as the database grows
Facing a similar challenge? We're ready to help!
Solution: Dedicated Data Operations Team
Beetroot helped Car.info build and scale a team in Poltava, a mid-sized Ukrainian city. Beyond being a financially smart solution, this location helped Car.info retain its team thanks to Beetroot’s established employer brand there.
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Cost-Efficient Location
Building the team in Poltava significantly reduced the costs of recruiting and keeping a data operations team.
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Strong Employer Brand
Beetroot’s well-established reputation in Poltava helps attract motivated data operators and keep them long term.
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English-Speaking Team
Candidates take a language test during recruitment, so Car.info communicates with the whole team in English.
Beetroot’s service has never been a problem. Beetroot are very responsive, even if we ask a question on the weekend, they’re usually able to get back to us.
Results
Car.info has kept team costs down while scaling a tailored team of data operators with a good work ethic and morale.
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“We would like to recommend other tech-companies to contact Beetroot and see what they can offer. The combination of getting well-skilled employees to a lower cost for the company has been a good deal for Car.info.”
– Jonas Bonde, Co-Founder at Car.info
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Lower team costs
Car.info significantly reduced the cost of recruiting and keeping a data operations team.
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High team retention
Over the years, the team has stayed with Car.info, building knowledge and seniority.
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Better data quality
Strong retention and growing seniority have steadily increased the quality of Car.info’s data.
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Stronger market position
Cost-effective, reliable data management helps Car.info strengthen its position in the market.
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“Today, we’ve managed to assemble a great team that we can communicate with in English. We ensure this is the case by having candidates take a language test during recruitment.”
– Jonas Bonde, Co-Founder at Car.info
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