BranchPattern: Custom Web Platform MVP for a Sustainability Consultancy
GreenTech

Beetroot built a custom web platform MVP for BranchPattern, a sustainability consultancy. The platform replaces scattered spreadsheets, files, and reference guides with one integrated system, improving delivery efficiency, data integrity, and client engagement.

  • TECHNOLOGIES

    • Python (Django)
    • React.js
    • Remix.js
    • Azure

  • TEAM COMPOSITION

    • Business Analyst
    • Project Manager
    • Designer
    • Technical Lead
    • Back-end and Front-end Developers
    • QA Specialist

Background

BranchPattern is a North American sustainability consultancy of Professional Engineers, Registered Architects, and Building Scientists who optimize human experience and environmental stewardship in the built environment.

Its interdisciplinary team combines building science, design, engineering, and technology to help developers, designers, and organizations create high-performance buildings that save costs and reduce carbon emissions.

Project Recap

  • BranchPattern needed one digital platform to replace scattered files and processes, but no ready-made product fit its niche industry.

  • After a 12-week discovery, a dedicated team built a custom MVP with Python, React.js, Remix.js, and Azure between May and December 2024.

  • In January 2025, BranchPattern released the platform internally, giving project managers all projects and documentation in one place.

Challenge

BranchPattern wanted to consolidate its work into an integrated digital platform but couldn’t find a ready-made product for its fairly niche industry. With data spread across multiple files and locations, answering questions about several hundred certified projects was labor-intensive.

BranchPattern faced several challenges:

  • Using data and digital platforms efficiently to demonstrate value to clients
  • Onboarding and training new hires quickly
  • Manual, labor-intensive work caused by scattered project data
  • Fragmented file storage creating operational bottlenecks

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Solution: Integrated Platform Built Through Discovery and MVP

Beetroot provided a dedicated team in two phases: discovery with a business analyst, designer, project manager, and technical lead, followed by MVP development with a business analyst, QA specialist, project manager, and back-end and front-end developers.

  • In-Depth Discovery

    A 12-week discovery resulted in a roadmap, technology stack, timeline, and budget, setting clear priorities for the MVP.

  • One Platform for Scattered Data

    After reviewing spreadsheets, calculators, and program standards, the team consolidated scattered information into a single, streamlined system.

  • Cost-Efficient Tech Stack

    Open-source technologies, Python (Django), React.js, and Remix.js, balance affordability with high-quality functionality on Azure.

  • Fast MVP Launch

    A basic workflow for tracking projects and manual compliance checks launched in three months to gather early user feedback.

  • Feedback-Driven Iterations

    Over the next four months, the team added dashboards, checklists, and workflow automation based on user feedback.

  • Structured Delivery

    A dedicated project manager, a sprint schedule, and a version roadmap kept communication clear and development on track.

They had a business analyst involved with the project who learned enough about it that it actually felt like she could be a consultant within the program. She became a really important liaison between what we needed to accomplish with the business, and how that translated to the software platform.

Pete Jefferson,
Senior VP at BranchPattern

Results

Through deep discovery, efficient development, and a flexible, feedback-driven approach, Beetroot delivered a scalable, cost-efficient solution tailored to BranchPattern’s needs.

  • “Beetroot AB successfully delivered the platform’s MVP, exciting our staff with the potential to streamline their work and eliminate processes that aren’t the highest and best use of their skills.”

    – Pete Jefferson, Senior VP, BranchPattern

  • All projects in one place

    Project managers see all projects and documentation in one place and work with project data without opening and closing files.

  • MVP ready for wider rollout

    Beta testers are comfortable rolling the MVP out to a larger practice.

  • Higher project efficiency

    Project managers using the platform handle their projects more efficiently.

  • Stronger client relationships

    BranchPattern uses the platform to impress existing clients and cultivate new partners.

  • “The Beetroot team was dedicated, managed the project schedule well, and responded consistently. They also made an impressive effort to understand the client’s business.”

    – Pete Jefferson, Senior VP, BranchPattern

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