Challenge
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Client background
Car.info is a Swedish database of cars and related information, including previous owners, mileage, etc. The company’s founders previously founded and built Prisjakt – a market-leading price comparison site in Sweden – and had experience with offshore teams in Poland when approaching Beetroot.
They needed help with data management – collection and annotation – and knew that they couldn’t viably build such an organization in Sweden.
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Cooperation recap
- Beetroot helped Car.info build a high-retention team of data operators
- Significantly reduced costs of recruiting and keeping a team of this character for Car.info
Solution
Beetroot helped build and scale a team in Poltava, a mid-sized Ukrainian city. Aside from being a financially smart solution, Car.info have also been more able to retain their teams over time as a result of Beetroot’s particularly established employer brand in Poltava.
Results
Car.info has been able to keep team costs down, while also scaling a tailored team of data operators with a good work ethic and morale. Over the years, they have been able to achieve high team retention, which in turn has increased the quality of data.
- Cost-effective, reliable data management to strengthen Car.info’s market position
- Increased quality of data over time, due to strong team retention and growing seniority levels
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