Milkywire: Dedicated Developer for a Charity Tech Startup
GreenTech

Milkywire, a Stockholm-based tech startup taking charity to the next level, partnered with Beetroot to overcome the local talent shortage. We added a full-stack developer to its team in just 2–3 weeks, speeding up delivery toward its growth goals.

  • TECHNOLOGIES

    • React
    • Next.js
    • Node.js
    • Docker

  • TEAM COMPOSITION

    • Full-Stack Developer

Background

Milkywire is a Stockholm-based tech startup that aims to take charity to the next level through digital innovation.

Its platform lets individuals and companies support impactful grassroots organizations worldwide and get updates about their donations directly from people in the field.

Project Recap

  • Like many startups, Milkywire struggled to hire local tech talent fast enough for its growth targets.

  • Beetroot quickly recruited a full-stack developer and set up smooth remote teamwork under the Dedicated Team model.

  • Hiring took 2–3 weeks instead of months, and deliverables grew in both volume and speed.

Challenge

Milkywire had ambitious growth targets, but like many startups, it struggled to hire local tech talent. It needed to add a full-stack developer to its team as soon as possible.

Milkywire faced several challenges:

  • A local tech talent shortage slowing growth
  • A typical 3-month notice period when hiring in Sweden
  • Keeping a tight-knit team culture while scaling

Facing a similar challenge? We're ready to help!

Solution: Fast Recruitment of a Dedicated Full-Stack Developer

Milkywire chose Beetroot for its cultural alignment, geographic proximity, and the easy-to-integrate Dedicated Team model, starting with one developer.

  • Fast, Flexible Recruitment

    Beetroot’s HR specialists ran a fast hiring process and quickly adjusted the course to the client’s changing requests.

  • Smooth Onboarding

    Deliberate onboarding helped the developer integrate quickly with Milkywire’s in-house team.

  • Full-Stack Contribution

    As a generalist, the developer handles front-end and back-end tasks across Milkywire’s web and mobile apps.

With the dedicated team model in which Beetroot technically employs developers, but they are full-time involved in our project, we can stay tight-knit as a team, which is critical for us. It’s important for us to avoid the clash of cultures in how people approach work.

Daniel Lundin,
CTO at Milkywire

Results

One of Milkywire’s main requirements was fast recruitment, and the collaboration with Beetroot delivered just that.

  • “Beetroot was very responsive — we’re almost overwhelmed with the number of interviews at the beginning, it was really nice. We needed to make some adjustments along the course of interviews, and Beetroot was catching it up and fine-tuning the process pretty quickly.”

    – Daniel Lundin, CTO at Milkywire

  • Hiring in 2–3 weeks

    Recruitment took a fraction of the usual time compared to a typical 3-month notice period in Sweden.

  • Faster delivery

    Milkywire sees a significant boost in the volume and speed of its project deliverables.

  • Responsive HR support

    Ongoing HR support and maintenance on Beetroot’s side keep collaboration smooth.

  • Ready to grow

    Milkywire feels confident about further extending its dedicated team.

  • “We want to scale up, and we feel that with Beetroot, we can do it pretty fast.”

    – Daniel Lundin, CTO at Milkywire

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