Pixel Nordic: Web Development Team for an SEO Agency
Marketing & Advertising

Pixel Nordic AB, an SEO agency, partnered with Beetroot to build a dedicated remote team of WordPress developers. The team makes Pixel’s development process faster and more cost-efficient and has become part of its daily workflow.

  • TECHNOLOGIES

    • PHP
    • HTML/CSS
    • Vue.js
    • WordPress

  • TEAM COMPOSITION

    • WordPress Developers (3)

Background

Pixel Nordic AB specializes in search engine optimization and helps clients with both on-page and off-page SEO.

Pixel needed developers focused solely on WordPress and specifically wanted to try building a remote team.

Project Recap

  • Pixel needed high-quality WordPress support, fast, and wanted to try working with a remote team.

  • Beetroot recruited three dedicated WordPress developers in Ukraine to Pixel’s exact specifications.

  • Reliable, cost-efficient WordPress development from a team that is part of Pixel’s daily workflow.

Challenge

Pixel needed specialists focused solely on WordPress to make its development process easier and more cost-efficient. It chose Ukraine for its availability of qualified WordPress developers, and Beetroot came recommended by a partner.

Pixel faced several challenges:

  • Getting high-quality WordPress support quickly
  • Keeping development costs under control
  • Building its first remote team

Facing a similar challenge? We're ready to help!

Solution: Dedicated WordPress Developers in Ukraine

Beetroot recruited a team of dedicated WordPress developers to Pixel’s exact specifications, working from Beetroot’s offices in a mid-sized Ukrainian city to keep costs down.

  • Hiring to Exact Specifications

    Beetroot recruited junior and mid-level WordPress developers matching the complexity of Pixel’s tasks.

  • Open Dialogue and Autonomy

    Special attention went to direct, honest communication and giving the team as much autonomy as possible.

  • Ongoing Team Care

    Beetroot takes care of the team and helps it grow, including free English courses for the developers.

For us, hiring junior and mid-level developers was the right thing to do, as many of our tasks are on that level of complexity. If we hired senior developers, they would get up to speed very quickly, but on the other hand, they might get bored just as quickly.

Renée Erlandsson,
Project Manager at Pixel Nordic AB

Results

Over the past year, Beetroot has helped Pixel take care of and evolve its dedicated WordPress team.

  • “Be open-minded: In order to make things work, it’s necessary to be open-minded. I think this is important for in-house teams too because we’re all different and, as co-workers, we need to accept other people’s unique traits.”

    – Renée Erlandsson, Project Manager at Pixel Nordic AB

  • Reliable WordPress development

    Pixel has steady access to dedicated WordPress specialists.

  • Lower development costs

    A team in a mid-sized city keeps costs down without compromising quality.

  • Part of the daily workflow

    The developers work directly with Pixel’s in-house team every day.

  • Growing team confidence

    Free English courses help the developers communicate more confidently.

  • “Our team with Beetroot has been an important part of our growth journey. We needed WordPress specialists to make the development process easier and more cost-efficient for us. Beetroot has done a tremendous job to help us with this.”

    – Renée Erlandsson, Project Manager at Pixel Nordic AB

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