custom wordpress plugin development company

WordPress Custom Plugin Development for Your Website

Enhance your WordPress site with custom plugins built by expert developers. Whether you need a dedicated team to extend your in-house capabilities, end-to-end plugin development, or project-based solutions, we’ve got you covered. We also offer custom training to help your team build and manage WordPress plugins effectively.

  • Top 1% of developers on Clutch.co
    Top 1%

    of software development companies on Clutch

  • GDPR compliance
    EU GDPR

    commitment to security & privacy

  • Managed Cloud Security
    60%

    of business is based on customer referrals

  • ISO 27001

    data security certification by Bureau Veritas

  • Entrepreneur of the Year Western Sweden
    EY EoY 2023

    EY Entrepreneur of the Year in West Sweden

Why Are Custom WordPress Plugins Worth It?

Off-the-shelf plugins can slow down your site, limit functionality, and create compatibility issues. Built specifically for your needs, custom WordPress plugins provide optimal performance and uninterrupted integration. Let’s look at how a tailored solution can benefit your website.

  • Built for Your Unique Requirements

    Generic plugins often come with unnecessary features or lack the functionality you need. WordPress custom plugin development is aimed at your website, providing exactly what you need — nothing more, nothing less.

  • Improved Performance & Security

    Pre-made plugins can introduce vulnerabilities and slow down your site with bloated code. A custom plugin is optimized for efficiency, reducing the risk of security threats while keeping your website running smoothly.

  • Seamless Integration & Scalability

    Custom plugins work in harmony with your existing WordPress setup, avoiding conflicts that can arise with third-party solutions. Plus, they can be upgraded or expanded as your business grows to support new requirements.

  • Complete Control & No Unwanted Updates

    Relying on third-party plugins means dealing with frequent updates that may break your site or introduce unwanted changes. With a custom solution, you maintain full control over functionality, updates, and compatibility.

Explore the benefits of custom WordPress plugins firsthand.

Our WordPress Plugin Development Services

We provide end-to-end WordPress plugin development to extend your website’s functionality, improve performance, and simplify management. Whether you need a custom-built solution, enhancements to existing plugins, or expert technical support, our team delivers plugins that fit seamlessly into your WordPress ecosystem.

  • Custom Plugin Development & Integration

    We build custom plugins that add the features your website needs to support your business goals. Our team integrates them with your existing systems so everything works together without slowing down your site. Each plugin is designed to be scalable to grow with your needs over time.

  • Plugin Customization

    We offer custom WordPress website development services to modify and enhance plugins so they function exactly as you need. This approach saves time and resources while delivering the desired functionality. Whether it’s adding new features, improving compatibility, or optimizing performance, we tailor the plugin to fit your workflow.

  • Plugin Migration & Compatibility Updates

    Whether you’re switching themes, updating WordPress, or replacing old plugins, we’ll make sure everything moves over smoothly. Our team handles migrations and compatibility updates so your plugins keep working properly without breaking your site.

  • Maintenance & Support

    Keep your plugins up-to-date and secure with our ongoing maintenance and support services. We monitor performance, apply necessary updates, and address any issues promptly to prevent disruptions. Our proactive approach helps you avoid compatibility problems and security risks.

  • API Integration

    APIs enables your plugin to connect with third-party services and expand functionality. We build custom plugins with secure API integrations, connecting your site to payment gateways, CRMs, and marketing tools. Whether you need to sync data, automate processes, or enhance user interactions, we build reliable API connections that make your plugin more powerful and efficient.

  • Security Hardening

    We follow WordPress security best practices to protect your plugins from vulnerabilities and cyber threats. Our approach includes secure coding, regular audits, and real-time security updates. This minimizes risks and keeps your website safe from potential exploits.

  • Custom Tech Workshops

    Empower your team with hands-on, tailored training in WordPress plugin development. Our workshops are designed around your needs — developing custom plugins, optimizing existing ones, or troubleshooting technical challenges. Each session is customized to address your team’s skill level, workflow, and project goals.

Contact us to enhance your website.

Cooperation Types

We offer adaptable cooperation models to match your project needs. Whether you need a dedicated team, a project-based approach, or custom tech workshops, our solutions are designed to fit your workflow and business goals.

  • Dedicated Development Teams

    Long-term cooperation

    Get a team of experienced WordPress developers fully dedicated to your project. This model gives you direct access to skilled professionals who work as an extension of your in-house team, while you retain full control over the development process.

  • Project-Based Solutions

    End-to-end support

    For businesses and agencies needing a stand-alone project delivery, we offer end-to-end WordPress plugin and theme development. From planning to deployment, we manage the entire process, delivering a tailored solution that meets your specifications and timeline.

  • Custom Tech Workshops for Teams

    Targeted team training

    We provide personalized 1-3 days training sessions focused on WordPress plugin development and management. Each workshop is tailored to your team’s skill level, specific challenges, and project needs. We aim to equip your staff with practical knowledge to maintain and improve your website.

Custom WordPress Plugins vs. Pre-Made Plugins

Choosing between a custom or pre-made WordPress plugin depends on your business goals. Custom plugins give your business a competitive advantage by allowing you to tailor functionality, improve efficiency, and scale seamlessly as your business grows. Pre-made plugins provide a faster, cost-effective solution if you need basic features and a quick setup without heavy investment.

Custom WordPress Plugins

Pre-Made Plugins

Pros
  • Fully tailored to your needs
  • Optimized for performance and security
  • Scalable and adaptable
  • Quick to install
  • Cost effective
  • Regular updates from developers
Cons
  • Higher initial investment
  • Longer development time
  • Requires ongoing maintenance
  • May include unnecessary features
  • Potential compatibility issues
  • Limited customization
Ideal for
  • Businesses with specific functionality needs
  • Scalable, long-term projects
  • Websites requiring strong security and performance
  • Small projects with standard features
  • Quick fixes or temporary solutions
  • Limited budgets

Hire Skilled WordPress Plugin Developers for Your Projects

Need skilled WordPress developers? We’ve got you covered. Whether you’re looking for a dedicated team or project-based support, our experts can build custom plugins, integrate APIs, and fine-tune performance to match your business needs.

  • $38/h

    eCommerce QA Consultant

    Alicia R., 6+ years of experience
    Alicia focuses on end-to-end website testing for eCommerce, particularly around payment flows, shopping cart stability, and integrations with marketing automation tools. She has worked with diverse platforms, including Shopify and Magento. Skills: Magento test automation, Selenium, JMeter, Jira
    • Automated testing
    • Manual testing
    • QA

    Request full CV

  • $45/h

    Senior UX/UI Designer

    Pavlo H., Webflow Developer, 8+ years of experience
    Skilled in modern, user-friendly designs and responsive Webflow websites.
    • No code: Webflow

    Request full CV

  • $34/h

    Middle WordPress Developer

    Mariana D., 7+ years of experience
    Specializes in custom WordPress themes, maintenance, and plugin configurations.
    • Wordpress, Shopify

    Request full CV

  • $32/h

    Senior Full-Stack Software Engineer

    Yordan T., 6+ years of experience
    Team player, excellent communicator, self-motivated, quick learner with strong problem-solving skills.
    • Full-Stack
    • JS: (React / Angular / Vue)
    • PHP: Laravel, Symfony
    • Wordpress, Shopify

    Request full CV

  • $28/h

    Senior Front-End Developer

    Quan T., 7+ years of experience
    Skilled in various technologies; eager to tackle international projects.
    • JS: (React / Angular / Vue)
    • Wordpress, Shopify

    Request full CV

  • $29/h

    Middle .NET Developer

    Adam V., 2+ years of experience
    Oleksii boasts hands-on experience in all phases of the software development lifecycle, from gathering project requirements to design, development, testing, and implementation.
    • C#: (.Net / .NET Core)
    • JS: (React / Angular / Vue)

    Request full CV

  • $34

    Application Security Engineer

    Den B., 4+ years of experience
    Skilled in global penetration testing, including web application, API testing, social engineering, OSINT, external network, and Active Directory assessments. Proficient in using methodologies like OWASP Top 10, OWASP API Top 10, WSTG, ASVS, PTES, and CASA to conduct thorough security assessments and identify vulnerabilities.
    • Cloud (AWS, AZURE, GCP)
    • Devops
    • Java / Kotlin
    • JS: (React / Angular / Vue)
    • PHP: Laravel, Symfony
    • Python (Django/Flask/Fastapi)

    Request full CV

  • $34/h

    Middle Front-End Developer

    Alex B., 5 years of experience
    An experienced front-end dev, Oleksandr is performance-driven, diligent, and focused on the productivity and outcomes of the projects that reflect the effort invested in the development.
    • JS: (React / Angular / Vue)
    • JS/TS: Node.js, Next
    • Python (Django/Flask/Fastapi)

    Request full CV

  • $44/h

    Senior Full-Stack Developer

    Anton K., 9+ years of experience
    Focused on detail and outcomes, skilled in front end, ready for full-stack projects.
    • Frontend
    • Full-Stack
    • Full-Stack
    • JS: (React / Angular / Vue)

    Request full CV

  • $40/h

    Senior QA Engineer

    Alexandra M., Senior QA Engineer
    Alexandra handles cross-browser testing and network protocols for large-scale enterprises and rapid-release startups. She creates detailed test plans, conducts thorough manual checks, and collaborates with developers for quick fixes. Her systematic approach helps confirm consistent performance across multiple platforms. Skills: Test planning, Cross-browser checks, Network analysis, Jira
    • Automated testing
    • Manual testing
    • QA

    Request full CV

  • $22/h

    Full-Stack Developer

    Huy T., 10+ years of experience
    Passionate about coding and tech research; prefers freelancing for flexibility and travel.
    • Full-Stack
    • JS/TS: Node.js, Next

    Request full CV

  • $23/h

    Middle .Net Developer

    Oleksandr H., 3+ years of experience
    Skilled in .Net MVC, Web API, and Angular. Focuses on clean, maintainable code and best practices.
    • C#: (.Net / .NET Core)

    Request full CV

Industries We Cover

We are developing WordPress plugins that adapt to the unique needs of your industry. Whether you’re enhancing a marketing platform, scaling an eCommerce store, or ensuring compliance for a healthtech site, our expertise covers custom plugins, seamless migrations, and performance-driven development.

  • Digital Agencies

    Agencies need custom WordPress plugins to manage multiple client websites efficiently. Whether it’s automation tools, white-label solutions, or workflow optimization plugins, tailored development helps agencies streamline project management, enhance site performance, and offer unique features that set their clients apart.

  • Marketing Technology

    Marketing platforms rely on integrations with CRM systems, automation tools, and analytics solutions. Custom WordPress plugins enable seamless data collection, campaign tracking, and personalized user interactions. With plugins you can maximize efficiency, whether by syncing customer data or automating lead generation.

  • HealthTech

    Healthcare websites must be secure, compliant, and user-friendly. Custom WordPress plugins can make a big difference by adding secure patient portals, HIPAA-compliant data handling, and telemedicine features. The right plugins help healthcare businesses keep data safe, improve accessibility, and make it easier for patients to connect with their providers.

  • GreenTech

    Sustainability-focused businesses need the right tools to share their impact and engage their audience. Custom WordPress plugins can power interactive maps, carbon footprint trackers, and donation systems, making it easier to manage green initiatives. With a tailored solution, you can showcase your mission in a way that’s both engaging and effective.

  • eCommerce & Subscription Platforms

    WooCommerce-based stores and subscription services rely on plugins for advanced product filtering, dynamic pricing, and automated order management. Custom plugins can improve checkout experiences, integrate custom payment gateways, or offer personalized recommendations to increase conversions and customer retention.

  • EdTech & eLearning

    Education platforms depend on WordPress LMS solutions, but off-the-shelf plugins may lack key features. Custom plugins can enhance course management, user engagement, and certification tracking. Whether it’s gamification elements, custom progress tracking, or interactive quizzes, tailored plugin development improves learning experiences.

Our WordPress Plugin Development Process

Every project is unique, and so is our development approach. We adapt our WordPress plugin development process to fit your specific requirements, focusing on functionality, security, and performance. While the details vary, most projects follow these key stages.

  • Discovery & Requirements Gathering

    We start with understanding your business needs and challenges. At this stage, our experts perform research and analysis to create a development roadmap. With a well-defined plan, we can build a plugin that will meet your long-term goals.

  • Planning & Architecture

    After defining the requirements, we design the plugin’s structure to work seamlessly with your WordPress setup. This includes organizing the code, managing database interactions, and setting up API connections. A solid foundation makes future updates and improvements easier.

  • Development & Implementation

    Our team writes clean, efficient code to build a feature-rich and reliable plugin. We focus on WordPress best practices, optimizing for performance and security from the start. Throughout development, we conduct internal testing to validate core functionalities before moving to the next stage.

  • Testing & Quality Assurance

    The next step is to check for bugs and performance issues. Our experts conduct various functional, security, and compatibility testing to see if the plugin works across different WordPress versions, themes, third-party integrations, etc.

  • Deployment & Integration

    Once the plugin passes all tests, we install and set it up on your website. We check for compatibility, fix any issues, and guide you through using its features. If needed, we also help train your team so you can get the most out of it.

  • Ongoing Support & Updates

    After deployment, we offer continuous support to keep the plugin up to date and running smoothly. This includes security patches, performance improvements, and feature updates based on evolving business needs. Regular maintenance helps prevent issues and keeps your WordPress site running efficiently.

Why Choose Beetroot as a WordPress Plugin Development Company?

Beetroot develops custom WordPress plugins that go beyond off-the-shelf solutions. Whether you’re an agency needing white-label development or a business looking for performance-driven, accessible, and future-proof plugins, we build solutions that seamlessly fit your vision and scale with your growth. With a focus on clean code and seamless integration, we ensure your website stays fast, secure, and adaptable.

  • White-Label WordPress Solutions for Agencies

    We provide agency-friendly custom WordPress website development services. Our white-label plugins allow you to deliver solutions to clients without in-house development, ensuring consistency, branding flexibility, and top-tier functionality. Whether you need a completely custom plugin or modifications to existing solutions, we work behind the scenes to help you meet client expectations.

  • Custom Plugin Development for Unique Needs

    Every business has unique needs, and pre-made plugins don’t always cut it. We create custom WordPress plugins that work seamlessly with your site, enhancing security, performance, and user experience. Our team takes the time to understand your goals so the final product does exactly what you need. Whether it’s automating tasks, adding dynamic features, or improving functionality, our plugins are built to support your business long-term.

  • Commitment to Green UX & Sustainability

    We follow green UX principles, focusing on lightweight code, efficient resource use, and sustainable hosting recommendations. Our development approach prioritizes low-energy consumption for a faster, more eco-friendly web experience. By optimizing plugins for performance, we help reduce server load and carbon footprint while maintaining a smooth user experience. Sustainable digital solutions are the future, and we ensure your website aligns with responsible web practices.

  • Accessibility-First Development

    Everyone should be able to navigate and use your website easily. We build WordPress plugins with accessibility in mind, making sure they work for all users, including those with disabilities. This means adding features like keyboard navigation, screen reader support, and proper contrast for better readability. By focusing on accessibility, you create a more inclusive experience, reach a wider audience, and stay compliant with web accessibility standards.

  • Scalable & Future-Proof Solutions

    Our plugins are designed for long-term growth, with clean, modular code that makes updates and scaling easy. Whether you’re expanding features or integrating new technologies, our solutions adapt as your business evolves. We build plugins with extensibility in mind, so they can accommodate new functionalities without requiring a complete overhaul. This future-proof approach saves you time and costs down the line.

  • distributed denial of service

    Tailored Workflow Automation

    Custom plugins aren’t just about adding features — they can make your work easier. We build WordPress plugins that automate tasks, cut down on manual work, and fit right into your existing tools. Whether you need to schedule content, sync data across platforms, or manage user interactions, our solutions help you save time and focus on growing your business.

What Our Clients Have to Say About Us

We’ve worked with businesses across various industries, delivering plugins development in WordPress, custom software, and other digital solutions. Here’s what our clients share about their experience working with us.

  • Beetroot’s breadth of knowledge on different frameworks and technologies is impressive. We were using a somewhat niche or rare framework, and were struggling to find people who even knew about it. Beetroot developers were acquainted with it and easily accomplished tech tasks of all complexity.

    Adam Wamai Egesa,
    Co-Founder and CTO at Normative

Custom WordPress Plugin Development Workshops

Equip your team with the skills needed to tackle complex development challenges through tailored training sessions. Our workshops focus on practical, hands-on learning, covering your needs, whether its custom software development, WordPress development plugins, or technical best practices. Designed to fit your team’s expertise and project needs, each session helps improve efficiency and code quality.

  • Hands-On Learning for Real-World Projects

    Generic courses often miss the specific challenges of WordPress plugin development. Our workshops focus on real use cases, teaching your team how to create, customize, and optimize plugins that directly improve your website’s functionality.

  • Better Code, Fewer Plugin Conflicts

    A well-structured plugin keeps your site secure, fast, and scalable. Through training, your team will learn how to write clean, modular code that follows WordPress best practices — reducing conflicts with themes, updates, and third-party integrations.

  • In-House Expertise for Long-Term Success

    Relying on external developers for every plugin need isn’t sustainable. Upskilling your team empowers them to maintain, modify, and develop custom plugins in-house, ensuring long-term flexibility and cost savings.

Let’s build the perfect WordPress plugin for you.

Have a plugin idea or need enhancements to your existing setup? Fill out the form to connect with our team. We’ll discuss your requirements and craft a solution tailored to your WordPress website.

    FAQs