Background

GRB Project is a Ukrainian project that promotes gender equality through the effective allocation of public funds. GRB brings together two practices that are not commonly associated with each other: gender equality efforts and public finance management.

Previously, they had a website on Bitrix but wanted to develop a new one, with a more intuitive and user-friendly interface. The main goal was to reflect the main idea and prerequisites for the GRB Implementation.

  • Beetroot WordPress Unit has helped bring into life the idea from scratch
  • Beetroot helped GRB with the presentation of their mission — bringing together gender equality efforts and public finance management — with a modern multi-language website

Solution

The main challenge of the project was the lack of a complete vision of the project and accurate technical specifications. After the successful collaboration with the client, the Beetroot team created a beginner’s guide for working with the WordPress dashboard. The guide supported the client to have a full overview of the project scope and output.

Results

The GRB project has an awesome mission that is reflected in Beetroot’s core values to ensuring gender diversity.

The new site has the goal to promote the core message about gender equal budgeting and encourages better interaction with the audience.
While using the new website, the GRB team was able to increase the number of new students for their fourth school of GRB coaches successfully. The numbers of GRB activities and initiatives increased respectively.