Reroot: Green UX Donation App with Gamification
Non-Profit

Beetroot built a secure mobile app for Reroot, a Ukraine-based NGO initiative, to streamline donations and connect donors with local communities. With gamified impact tracking, secure payments, and an energy-efficient design, the app supports the organization’s mission.

  • TECHNOLOGIES

    • Flutter
    • Firebase
    • Stripe
    • UX/UI Design

  • TEAM COMPOSITION

    • Project Manager
    • Mobile Developer
    • UI/UX Designer
    • Business Analyst

Background

Reroot is an initiative by Razom for Ukraine in partnership with Rescue Now. It supports Ukrainian communities affected by the war and its ecological consequences by distributing fruit tree seedlings and vegetable seeds.

By helping people grow their own food, Reroot fosters resilience, self-sufficiency, and stronger community connections.

Project Recap

  • Reroot needed a secure, user-friendly platform to connect donors with Ukrainian communities and handle high traffic.

  • A dedicated Beetroot team built an engaging Flutter and Firebase app with green UX, secure payments, and real-time donation tracking.

  • The app is live on Google Play and the App Store and integrates with Reroot’s existing systems.

Challenge

Reroot wanted to grow its impact and add new causes aligned with its mission of community and ecosystem restoration. It needed a platform that connects domestic and international donors with Ukrainian communities in need.

Reroot faced several challenges:

  • Making donations simple and transparent
  • Ensuring resources reach the right people
  • Handling high user traffic and integrating with existing systems
  • Respecting data protection regulations

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Solution: Secure, Gamified Donation App with Green UX

Beetroot assembled a team of a project manager, a mobile developer, a UI/UX designer, and a business analyst. Flutter and Firebase were chosen to keep the app simple, scalable, and secure, with a minimal, energy-efficient design.

  • Flexible Donations

    Donors choose an area, program, or individual request and give one-time or recurring, even anonymously and without registering.

  • Real-Time Tracking

    Donors receive confirmations and real-time progress notifications showing how their contributions help.

  • Impact Visualization

    Progress bars, charts, and success stories show how each donation drives positive change.

  • Social Sharing

    Donors can share their contributions to inspire others, in both English and Ukrainian.

  • Secure Stripe Payments

    Stripe securely processes one-time and recurring donations.

  • Beneficiary Forms

    Beneficiaries apply for aid through a simple form and post updates on how donations help.

Over time, it became clear that while aesthetics still matter, functionality, accessibility, and familiarity are crucial to creating a seamless user experience. With Reroot, we embraced this shift, creating an app that’s simple, intuitive, and purposeful. It’s about design that works for people and the planet.

Mykyta Hrach,
UX/UI Lead at Beetroot

Results

The Reroot mobile app is available on the App Store and Google Play, and our team works closely with Reroot’s tech team to integrate it with existing workflows.

  • “This project is a great opportunity to get more people excited about donations by making it more fun with game-like features and offering a simple and personalized experience for each user.”

    – Natalia Piantkovska, Business Analyst at Beetroot

  • Live on both app stores

    The app is available for Android and iOS from a single Flutter codebase.

  • Energy-efficient green UX

    A minimal interface without dark patterns reduces energy use and builds user trust.

  • Scalable, secure back end

    Firebase authentication, real-time storage, and cloud functions grow with the user base.

  • Seamless integration

    The app fits Reroot’s existing systems and keeps data flowing smoothly.

  • “Reroot is a concise, pragmatic and stylish way to invite more donations for the necessary cause. And, no less importantly, this project has the room and efficient foundation to grow in a lot of ways: both as a product and as a platform.”

    – Andrii Iliunin, Tech Lead at Beetroot

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