It’s not always easy to talk about salaries. However, when you are planning to launch a WordPress solutions project and need a skilled tech force to work on it, the topic is unavoidable. WordPress developer salary is not a constant thing since there are many factors that can affect it. Let’s try to outline some average numbers for outsourcing WordPress services or working with freelancers.

What affects WordPress developers’ salary?

There is no pre-defined income formula to calculate how much money WordPress developers make. Instead, the salary of your WordPress programmers depends on several factors:

  • Experience. Nothing new under the moon: developers’ skill level usually determines how much money you will pay in the end. You can either find at the market young and inexperienced programmers that will charge you less or even create the website for free, or go for senior devs that know what they are doing and how much they are worth.
  • Type of job. When it comes to WordPress development, there is a tendency to mix up developers and implementers all in one pile. The difference, however, is obvious. The first type of job requires building custom plugins and themes from scratch. In this case, you will need web developers that are more skillful and experienced with higher salary expectations. Here is a lifehack on how to distinguish these programmers among others: look at their titles. They usually call themselves Front-end engineers, PHP developers or even Full-stack developers. The second type of job consists of projects, which can be done by using existing, ready-made WordPress themes and plugins. Here, you can hire developers with less experience and lower salary expectations.
  • Location. Buying a cappuccino in Brooklyn is not the same as buying a cappuccino in, say, Bengaluru. Depending on the location of your WordPress developers, you’ll have to pay them respectively, so that they can afford to pay for that cappuccino and for other items, such as rent or medical insurance.
  • Employment. Hiring a freelancer would probably cost you less than going all in for a distributed team of WordPress web developers. Nevertheless, full-time developers come along with certain advantages, which are worth paying more. Let’s discuss this topic in more detail.

Full-time WordPress developers’ salary

Before deciding how much money are you willing to pay to your WordPress devs, consider the advantages and disadvantages of different types of cooperation with WordPress developers (we’ll talk about this a bit later). Depending on the geographical location and seniority, there is a wide range of WordPress devs’ compensation. Let’s take a closer look.

How much WordPress developers cost. Junior, Middle and Senior full-time WordPress developers and where to hire expensive or cheap WordPress programmers. Comparison per location


Northern America

If your project is on a tight budget, the United States or Canada are not the best place to look for developers. For instance, in the USA, median salary of junior developers is around $2900 per month, middle devs — $5500 per month, and senior programmers — $9000.

Western Europe

WordPress salaries in the UK or Germany are lower than in the US and Canada, but hiring a team there is still rather expensive. Junior WordPress developer will cost you $2250 per month, middle — $3900, and senior — $5800.

Central Europe

Poland is one of the most attractive countries for outsourcing talented devs for an affordable price. Here, entry-level developers on average get $1200 per month, middle — $2300, and senior — $3000.

Eastern Europe

The homeland of Beetroot, Ukraine, offers the best cost-quality ratio when it comes to hiring developers. Here you can hire professional dedicated WordPress developers, paying $800 to junior devs, $1500 to middle devs, $2200 to senior ones.

South Asia

Once the trendiest destination for outsourcing, India and Pakistan lose to European countries today in terms of quality and communication. However, the prices here are still quite low. You can hire a junior dev for $280, middle — for $430, and experts — for $740.

Southeast Asia

One of the most popular countries for outsourcing, the Philippines, can offer quite affordable prices for WordPress developers. Here, junior specialist’s salary equals to $535, middle — $860, and senior — $1150

Latin America

Brazil and Argentina can offer affordable prices for WordPress developers: entry-level specialist — $600, middle — $950, senior — $1950. However, before signing a contract, pay attention to the considerable time differences, which will hinder communication if your company is located in Europe.

Freelance WordPress developers’ hourly rates at the largest marketplaces

Similarly to salaries of the full-time WordPress devs, freelance WordPress developers’ rates depend greatly on the geographical location. There are several trendiest marketplaces where you can find freelance WP programmers, including Upwork, Glassdoor, Freelancer, Guru, and Toptal.

According to Codementor survey, average hourly rates for WordPress development services around the world are as follows:

  • The United States — $70 per hour
  • Australia — $70 per hour
  • Canada — $65 per hour
  • The Middle East — $64 per hour
  • Western Europe — $63 per hour
  • Eastern Europe — $56 per hour
  • Latin America — $51 per hour
  • Asia — $49 per hour
  • Africa — $41 per hour

According to Upwork analysis, the cost of hiring a WordPress freelancer varies between $20 and $100 per hour, depending on the dev’s seniority and project’s complexity.


data on freelance WordPress developers minimum and maximum hourly rates

Here, at Beetroot, you can combine the reliability of a full-time team with the cost-efficiency of a freelancer. Our hourly rates start from $30 and our team takes care of all the project stages, including the design. Check out our website with a detailed description of Beetroot WordPress services to learn more.

What’s the difference between a freelance WordPress developer and a full-time outsourcing partner?

As we already mentioned, choosing the type of cooperation with WordPress developers affects the final cost. Traditionally, working with freelancers is cheaper than collaborating with an outsourcing or outstaffing company that builds a remote WordPress team for you. But making a decision based only on the cost prevents you from seeing the whole picture. Here are some advantages and disadvantages of working with either of these business models.

Advantages of hiring an outsourcing partner:

  • Scope of work. Even the most talented freelancers are limited in what they can do because of their inability to consult with a team of other tech experts. A full-time partner, on the other hand, has a much wider range of tools available for custom web development.
  • Additional services. When you hire an outsourcing company, you receive not only a WordPress developer, but also other employees, including QAs, HRs, and project managers all organized in one team.
  • Reliability. You can be certain that an outsourcing company won’t disappear out of sudden for three weeks because it needs to go visit its grandma. Neither will it lose your number for good once the project is finished. This kind of partnership allows you to pursue long-term projects and build better relations with your team.

WP developers - outsourcers' rates

Disadvantages of hiring an outsourcing partner

  • Cost. Yes, working with an outsourcing partner will cost you more, since the company will also charge you for the additional services, including HR and admin support, office rent and maintenance, etc.
  • Communication. Sometimes companies have complicated communication because of several layers of middle managers between you and your WordPress developers. It is possible to minimize such a drawback by encouraging direct communication between clients and programmers, as we do it here, at Beetroot.

Advantages of hiring WordPress freelancers

  • Specialization. Freelancers generally find their feet in one specific sphere and polish their skills in it, becoming quite professional in this area.
  • Flexibility. Being freelancers, developers can be flexible in terms of working hours and deadlines.
  • Determination. It’s in their best interest to do the job as fast and flawless as possible to persuade you to come back for their services once again or recommend them to your friends and colleagues.

WP developers - freelancers' rates

Disadvantages of hiring WordPress freelancers

  • Workload. Skilled freelancers usually have several projects on their plates at the same time. There is no guarantee that they will prioritize your tasks.
  • Lack of skills and expertise. One person simply can’t take care of all the aspects of a project, especially if your task is complicated and requires the development of custom decisions.
  • Reliability. The majority of freelancers are responsible professionals, but you still can’t be 100% sure that your freelancer won’t disappear in the middle of a project, leaving you no chance to get a refund.

Make an informed decision, after considering all advantages and disadvantages alongside with your project’s requirements. Or drop us a note, we’ll be happy to help you find what you need.

Find out how we can help extend your team to Ukraine.

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